Ad Industry

What makes a Good Agency
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Good agency, from client’s perspective: Adds value to strategic discussion, not just gofers Treats clients’ money as if it is their own (assuming they are good with their money) Transparency in billing Right chemistry; yes, the ‘like factor’ is critical...
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How to be a Good Client – From an Agency’s POV
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A client will get the best out of their Agency if they treat them as equals. Not the hired help who takes instructions in a one way flow of power and information. If you think your agency has no brains,...
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