Ad Industry

Why Your New Year’s Resolution Should Be ‘Authenticity’
||,
On December 31st, at 11: 59pm, most of us were gathered in groups, counting down to the same moment. The countdown hit zero, and as people began smooching and celebrating, my friends and I burst into song. We were singing...
continue reading
What Can Thor Teach Us About Marketing?
||, ,
“Every story tells a story that has already been told.” – Umberto Eco, The Name of the Rose   One of the great struggles of the creative is finding a new way to tell an old story. Umberto Eco, an...
continue reading
Logo a go-go
||, ,
It has been proven that playing games fosters creative thinking. For us in the creative industries, we should take a few minutes to play a little game on our computers to relax a little before getting back to the tasks...
continue reading
KFC gets social media hot and spicy
For Lent this year, I made Facebook one of my habits to give up. I chose to because I thought that I could not be doing prayer and meditation then digesting the perpetual negative diatribe that lives there. Off of...
continue reading
Avon’s ad is boss!!
Every once in a while there comes an ad that hits the sweet spot. You know them, the first time you see the ad, you want to see it again and you cannot wait for it to air once more,...
continue reading
Australia’s new ad campaign: Yay or Nay?
||, ,
Regular readers of this blog may recall a few tourism advertisement I featured from different parts of the world. In particular, I had loved the campaign from India. It made me feel to immediately purchase a plane ticket to go....
continue reading
Could we make a difference?
I cannot forget when I was studying A' Level English Literature, my dynamic teacher often spoke off topic, primarily on the negative changes in our society and the rising levels of violent crime. There are two things she said back...
continue reading
Why? Why? Why?
O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your website, there is no need to say, "Visit us at w.w.w. dot....." It's a given!!!! The...
continue reading
Great ad copy from the untrained
Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle which she captioned, "This is why we always by Kevin."          ...
continue reading
Go places with Heineken
||
Seizing attention by letting customers play with your brand: the case of the new Heineken campaign   Being able to catch customers’ attention may not always be easy – but it is essential. Attention spans are notoriously short, and competition...
continue reading
India’s incredible tourism campaign
||, ,
I have seen numerous tourism ads that give a beautiful vista of the sights and sounds of the country being highlighted, however, I have never experienced one as the Incredible India ads which did what I call "reverse immersion" on...
continue reading
An ice cold Coke…literally
||, ,
I don't know how the people at Coca-Cola do it. They seem to have a bottomless pit filled with ideas. When I came across an ad where the bottle was made of ice, I had to look at it several...
continue reading