Marketing Strategy

4 Questions To Ask Yourself About Your Product Packaging

by Pepper Advertising|27 August 201827 August 2018|Ad Industry, Blog, Marketing Strategy, Pepper

A product packaging that works for you can be one of the most lucrative marketing investments you make. So how do you make sure your product design is one that people will fall in love with? Ask yourself a few...

How The Best Digital Businesses Make It Look Easy

by Pepper Advertising|25 June 201826 July 2018|Blog, Digital Marketing, Marketing Strategy

In today's blog post, our partner Conner from Junction, Vancouver examines aspects of organisations that can determine their success when it comes to digital marketing. We work in a crazy industry — there is no formal education, no certificate of...

Advertising: Does it Work?

by Dennis Ramdeen|29 May 201808 June 2018|Ad Industry, Blog, Marketing Strategy

Does Advertising work? First let me say that spending money to advertise your one location bakery brand is a waste of limited resources. But when it comes to advertising brands with mass appeal, things are different. The CEO of a...

Are Agency Awards events a waste of time?

by Eric Barry|05 April 201820 April 2018|Ad Industry, Marketing Strategy, Traditional Advertising

Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket owner I knew said to me, quite harshly, that advertising awards make no sense. He...

Panther Power

by Eric Barry|14 March 201814 March 2018|Ad Industry, Blog, Marketing Strategy, Off-Topic, Traditional Advertising

The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance (Saw what I did there?) that is reminiscent of when classic films like Gone With...

The Power of Compounding Habits

by Pepper Advertising|16 February 201816 February 2018|Digital Marketing, Marketing Strategy, Partners

We will be featuring blog posts from Conner Galway periodically. Conner is the Founder of Junction, a Digital Communications Company based in Vancouver with whom we partner.Here, he talks about building on repeatable habits as a way of investing in your...

Vitally funny

by Eric Barry|17 January 201814 February 2018|Ad Industry, Advertising, Blog, Marketing Strategy

I grew up in a Trinidad and Tobago that was quite a jolly place. We were very happy-go-lucky back in the 70's and 80's. We have generally lost that admirable quality of being able to laugh at ourselves without being...

Mainly because of the meat.

by Dennis Ramdeen|08 December 201708 December 2017|Blog, Marketing Strategy

Brands become brands because people know what they stand for and they deliver on their promises. In my University days, Dominion Supermarket figured out that the best way to get into consumers’ minds and hearts was to dangle meat in...

What Can Thor Teach Us About Marketing?

by Pepper Advertising|05 December 201705 December 2017|Ad Industry, Blog, Marketing Strategy

“Every story tells a story that has already been told.” – Umberto Eco, The Name of the Rose One of the great struggles of the creative is finding a new way to tell an old story. Umberto Eco, an...

I See You

by Pepper Advertising|10 November 201714 November 2017|Blog, Marketing Strategy

Comic Sans is known as the World’s Most Hated Font. Petitions to ban it entirely have been around for years, with some gathering more than 5000 signatures. So when I came across an article recently with the inflammatory title, “Hating...

Avon’s ad is boss!!

by Eric Barry|02 May 201702 May 2017|Ad Industry, Advertising, Blog, Marketing Strategy

Every once in a while there comes an ad that hits the sweet spot. You know them, the first time you see the ad, you want to see it again and you cannot wait for it to air once more,...

There’s Customer Service, and then there’s CUSTOMER SERVICE!

by Pepper Advertising|28 March 201728 March 2017|Blog, Marketing Strategy

Just wanted to share an experience on how customer service can vary by rep, in the same company. I recently purchased a Samsung S7 and needed to get my existing SIM card cut, so I visited one of the larger...

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