Marketing Strategy

by Dennis Ramdeen|23 October 200909 June 2013|Blog, Marketing Strategy

One cardinal rule in marketing is that you must get distribution before you start advertising. Why tell people about a product that they cannot find. That is a double whammy. You're throwing away ad dollars and getting people vex as well. Some of them...

2 Branding Ideas not born from a Press Ad

by Pepper Advertising|22 October 200909 June 2013|Ad Industry, Blog, Marketing Strategy

Two outstanding examples of branding, NOT involving traditional media. CUNA chooses to feature their employees in newly designed uniforms. UTC awards a more than worthy scholarship winner with a laptop. How can you build brand awareness and do good at...

Go where your customers are…

by Dennis Ramdeen|21 October 200909 June 2013|Blog, Marketing Strategy

I’m leafing through the Scorch October edition and I run into a Friskies ad. Now let me say up front that I know zero about pets, their needs, their likes and their owners’ buying habits. Yet I was very surprised...

Give me a Harry Potter and a Barbecue Pit

by Dennis Ramdeen|20 October 200909 June 2013|Blog, Marketing Strategy

I worked at KFC for eight years and one of the key skills they train associates on is up selling. So when you order a 2 pc and fries the team member behind the cashier should smile and ask you...

Sponsorship: Venky’s 20/20 vision

by Pepper Advertising|18 October 200909 June 2013|Blog, Marketing Strategy

They say hindsight is 20/20 vision. Everyone is wondering how come the now remarkable T&T Cricket team went to India for the Champions League 20/20 sans a sponsor. A T&T sponsor that is. Well sponsorship of teams in tournaments like...

Experiential Marketing: What would we do differently if we charged admission?

by Dennis Ramdeen|16 October 200909 June 2013|Blog, Marketing Strategy

The next time you're organising the press conference, prize distribution ceremony for your contest or breakfast meeting, ask yourself this question: What would we do differently if you were charging admission? That kind of raises the stakes on attendees expectations...

Life without press, radio and TV?

by Dennis Ramdeen|15 October 200909 June 2013|Blog, Marketing Strategy

What if we woke up one morning to find that traditional media was no longer available? What would brand managers do? Well for starters they would find out how their customers are handling the change and what if anything has...

Brand Management: Does the menu matter?

by Pepper Advertising|14 October 200909 June 2013|Blog, Marketing Strategy

The thing about menu cards in Trinidad… Went to lunch today at Aura on the Boulevard. Lovely greeting at entrance. Kind of empty, but it’s Tuesday, so really a part of the week the owner would like to see past...

Sampling your product to death…

by Dennis Ramdeen|05 October 200908 June 2013|Blog, Marketing Strategy

We’ve all seen it. The $15 an hour temp, with the branded T shirt, standing behind the decorated table, handing out samples. I must say that we have improved in T&T in this area. Most samplers are pleasant, know something...

During a recession, spend more on advertising, not less

by Pepper Advertising|01 October 200908 June 2013|Blog, Marketing Strategy

All Staff are Marketing Staff

by Dennis Ramdeen|25 September 200908 June 2013|Blog, Marketing Strategy

In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our even more expensive television commercial, and our company branded vehicles drive around in a serious...

Consistency in Branding: You always know what you get

by Dennis Ramdeen|18 September 200906 June 2013|Blog, Marketing Strategy

I’m looking at CNN the other night, a foreign correspondent reporting from China. The reporter is standing on a sidewalk in Beijing standing in front of a barber shop. Behind him is the blue and red spiral pole you always...

Prev 1 2 … 17 18 19 20 Next