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billboard
Anti-Social Media
by Dennis Ramdeen|13 April 2009|Blog, Digital Marketing
With all the attention being paid to social media, this blog is about anti-social media. Here’s some anti-social media: TV ads that run 4 times in back to back breaks and 8 times in an hour and half programme Billboard...
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Brand Management lessons from the Church
by Dennis Ramdeen|12 April 2009|Blog, Marketing Strategy
On this resurrection Sunday I think it appropriate to use this morning’s Sunday Church visit to make a point about brands. You see every second Sunday we Finbarites add to our market share mainly through growing our existing customer base,...
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Make it Better: Word of Mouth Marketing
by Dennis Ramdeen|10 March 2009|Blog, Marketing Strategy
No Sunday lunch is complete without macaroni pie. A delicious, hearty side dish to a Sunday meal. A complex procedure of boiling macaroni, adding the right amount of milk, cheese, salt, eggs, and maybe an individual ingredient that gives it...
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chaguanas_fruit_vendor
Make it Better: Have a banana on us…
by Dennis Ramdeen|27 February 2009|Blog, Marketing Strategy
This morning while doing my weekly stop at our vegetable vendor in St James, the idea came to me. Why doesn't Ras, the owner of the hole in the wall purveyor of fresh fruit, vegetables and provisions offer his customers...
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benjai
Differentiating Yourself – Lessons from Benjai
by Dennis Ramdeen|27 February 2009|Blog, Marketing Strategy
There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand can credibly lay claim to. When the over 20 artistes in this year's Soca Monarch...
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Social Media Bandwagon
Social Media Reinventing itself in 2009
by Dennis Ramdeen|07 January 2009|Blog, Digital Marketing
2009 has arrived and brings much uncertainty especially given the global economic downturn and the possibility of a recession in T&T. As a marketer in an advertising agency, I've already seen clients both private and public sector begin to cut...
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kes_uwifete_2010
Charitable Carnival: Exclusive to be Inclusive
by Dennis Ramdeen|10 December 2008|Blog, Marketing Strategy
All Inclusives by their nature are not inclusive at all. And something tells me in 2009 Carnival they will become even more exclusive. So why would someone pay $1,400 to go with their wife to a 6 hour party. Well...
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marketing-sales-growth
Positioning … the name of the game
by Dennis Ramdeen|21 November 2008|Blog, Marketing Strategy
I encountered the following view on the Hindu Business Line on media as brands. On a smaller scale we have a similar situation in T&T, with the rapid growth in media houses, especially the electronic media. One may argue that...
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billboard
Billboards put your brands into drive time
by Dennis Ramdeen|06 November 2008|Blog, Traditional Advertising
Have you noticed? Trinidad is being overtaken by what some see as a scar to the landscape; the ubiquitous billboard. Long a part of a brand's marketing communications artillery, it was once dominated by fast moving consumer goods like beer,...
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