Traditional Advertising

Dreaming of being a graphic artist at an advertising agency?

by Eric Barry|22 March 201927 March 2019|Ad Industry, Blog, Off-Topic, Traditional Advertising, Work

Over the years, I have met quite a few people who do art who, when they found out that I worked in the advertising field, immediately asked me about becoming a graphic artist at an agency. It not being my...

Dreaming of being an advertising copywriter?

by Eric Barry|07 March 201907 March 2019|Ad Industry, Advertising, Blog, Off-Topic, Traditional Advertising, Work

So you are thinking of being a copywriter at an advertising agency and you are wondering how to "get een." I had the same question before I got my foot in the door. I dreamed of writing ads that would...

How Brands Created Christmas As We Know It

by Pepper Advertising|20 December 201820 December 2018|Ad Industry, Blog, Traditional Advertising

There’s something special about Christmastime. There’s so much excitement and joy in the air, families coming together, celebrating in their own way, and filling the island with lights and bright happy colours (and filling some of us with seasonal depression,...

10 Tips to Build a Better Logo

by Pepper Advertising|20 August 201820 August 2018|Ad Industry, Advertising, Blog, Traditional Advertising, Work

We will be having a special series of blog posts from our Pepper Staff in honour of Pepper’s 13th Anniversary. This is the second part of a two-part blog post on logos by our Creative Team lead, Bjorn Stodart. Our...

Are Agency Awards events a waste of time?

by Eric Barry|05 April 201820 April 2018|Ad Industry, Marketing Strategy, Traditional Advertising

Several years ago, after the advertising awards, the winning agencies did their usual boasting of their achievements in the newspaper. On seeing this, a supermarket owner I knew said to me, quite harshly, that advertising awards make no sense. He...

Panther Power

by Eric Barry|14 March 201814 March 2018|Ad Industry, Blog, Marketing Strategy, Off-Topic, Traditional Advertising

The film Black Panther is performing savagely at the box office, breaking records every which way it can. What is causing this super hero-like performance (Saw what I did there?) that is reminiscent of when classic films like Gone With...

Why? Why? Why?

by Eric Barry|18 November 201618 November 2016|Ad Industry, Blog, Digital Marketing, Off-Topic, Traditional Advertising

O.K. corporate T&T. I have had enough!!! STOP IT NOW! In your radio or television ads, when you want the audience to know about your website, there is no need to say, "Visit us at w.w.w. dot....." It's a given!!!! The...

Great ad copy from the untrained

by Eric Barry|25 October 201625 October 2016|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Off-Topic, Traditional Advertising

Recently a friend posted on her Facebook wall a simple testament to her favourite watering hole. It was a picture of very frosty Stag bottle which she captioned, "This is why we always by Kevin." ...

Racism is a Business

by Eric Barry|07 March 201607 March 2016|Ad Industry, Blog, Traditional Advertising

Being born in Trinidad and Tobago, a country where the Afro-Trini population is approximately 40%, it always surprises me when I am treated like a minority. Normally it is the minority who is racially profiled or seen as a threat....

Me gusta mucho Coca-Cola

by Eric Barry|24 February 201624 February 2016|Ad Industry, Blog, Marketing Strategy, Traditional Advertising

What I like about having DirecTV is being able to look at television commercials that are geared for the Latin American audience. I would see many that my colleagues would not. Some are quite enjoyable and memorable. One that I...

Is the medium more important than the message?

by Dennis Ramdeen|10 June 201510 June 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising

As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk? In T&T we are still largely using traditional media to reach our targeted consumers; so press, radio, TV, billboards are the...

The Moo-volution of a Creative Idea – Part 1

by Bjorn Stodart|18 December 201413 July 2016|Ad Industry, Advertising, Blog, Integrated, Marketing Strategy, News, Pepper, Traditional Advertising, Work

My friends outside of the advertising world often ask me, “B, how do you come up with some of those ideas?” or “It must be so difficult to think of new ads every day. How do you do it?” My...

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