Traditional Advertising

Wimbledon Wise
If you know how I hate, hate, hate, hate, haaaaaaaaaaaaaaatttttteeeeeeeeeeee! when I go to one of those "cultural" shows and I see the stage plastered with sponsors' logos. The entire backdrop is a wall of advertising, dwarfing the performers on...
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How can we improve our crisis communications in T&T?
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Crisis Management, including communications is a speciality, and I do not pretend to be an expert.  But I believe there are a few fundamentals to managing a crisis including the communications. Here's my list: - Take responsibility (even if someone...
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Top trends in print design for 2013
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Print design was more vibrant than ever before in 2013.  It seemed that designers didn't hold back, but experimented more than ever in order to get their pieces noticed.  The cost of print may be high in contrast to designing...
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Interruptions? Ain’t Nobody Got Time For That!
Over the past few weeks sleeping babies were woken up, young people were disturbed from studying and migraines were triggered as campaign trucks blasted loud music in neighbourhoods across the country. While many citizens are overjoyed that local elections have...
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Tug at Heartstrings
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As someone who grew up in a world where ads were boring, I said to myself that I’d never work in advertising.  Well, ads are still vanilla on the most part but social media has changed everything. While commercials are...
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Carifesta XI
Carifesta XI
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Ten years ago I represented Trinidad and Tobago at Carifesta in Suriname. Once again, this country is hosting the Caribbean cultural festival. I saw the ad for it today and love it. I wonder why it was not being shown...
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Elementary, my dear graphic artist
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I believe that every graphic artist's dream in this industry is to create designs that are very simple that communicates clearly and powerfully. I recently came across one such design in my email that I had to share. It is...
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lady-gaga-fame
Lady Gaga Fame
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Lady Gaga has definitely convinced me that I am from a previous era, one that finds it difficult to make sense of many "normal" things of today. Now, traditionally, when we think of a perfume, we think of imagery of...
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Kobe vs Messi: scores well
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I am neither a basketball fan nor one of football, however, this mock rivalry between sporting giants Kobe Bryant and Lionel Messi in this ad for Turkish Airlines had me cheering. http://www.youtube.com/watch?v=ruav0KvQOOg
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tazovsky
A novel take on the alcohol ad
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We have seen it a thousand times before; the alcohol ads depicting the suave man conquering the  willing, sensual female. I quite enjoyed this Tazovsky Vodka ad out of Romania that turned this stereotypical type of ad upside down. http://www.youtube.com/watch?v=jONtXIzFuPI...
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Be extraordinary. Digicel no longer bullies?
Digicel sure has learnt a few things since coming to T&T about 8 years or so ago.  Remember when they first came?  They were bullies.  Even failing to recognize that their head office was in Port of Spain and Brian...
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Radio Trinidad…can we learn from Radio Canada?
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Under the Canadian Commercial Radio Policy, 35 per cent of all music aired each week on all AM and FM stations must be Canadian. In addition, 35 per cent of music broadcast between 6 a.m. and 6 p.m. Monday through...
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