Design & Visual Communication

T&T politicians still need to kiss babies.
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Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety.  Politicians largely used "face to face" interaction to get their message across.  Then came media advertising...
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Want to get more sales? Call a meeting.
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Meetings are the security blankets of us marketing and sales folks.  Whenever sales are down, what do we do?  We call a meeting.  Competitors launch a new brand?  Call a meeting. The thing is 80% plus of the meetings I...
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Is the medium more important than the message?
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk?  In T&T we are still largely using traditional media to reach our targeted consumers; so press, radio, TV, billboards are the...
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The Moo-volution of a Creative Idea – Part 2
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So... How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure out. The following day, I called for a brainstorm session with my guys (and gals)...
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What is your brand story? Tell it.
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Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story.  Much like the conductor of a symphony orchestra, their server is elevated so they can see all the players (buyers) and all the players (buyers) can...
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Make a Presentation. Not a Readation.
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Recently, I was part of a panel giving some EMBA students feedback on their presentations and I realized that they put so much into preparing the substance of their cases that they didn't give enough attention to how they presented...
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My Christmas gift to brand managers.
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So how do you make sure your brand wins in 2014?  In short, stop following the crowd. Start your own movement.  You may have noticed that it's getting harder and harder to reach people.  So you have to be maniacally...
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6 Biggest challenges facing marketers in T&T.
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Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring new customers Keeping existing customers
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Is Branding bullshit?
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Bones thinks it is.  I agree with Bones that far too much emphasis is placed on image and not enough is given to substance.  We've become more interested in the sizzle than in the steak. My Quick Service Restaurant career...
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7 Common Brand Management Mistakes.
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Not knowing what your brand stands for and does NOT stand for.  "The essence of strategy is choosing what not to do." - Michael Porter  Instead of trying to claim 3 or 4 attributes for your brand, agree on one...
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Does Share of Voice equal Share of Market?
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Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time period. So does share of voice equal share of market?  The short answer is, it...
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11 possible reasons why concert goers gave Ne-Yo and R Kelly the red light.
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Ne-Yo and R Kelly's best before date may have passed especially the latter. (Nigel Telesford described him as aging) Perception that R Kelly does not show up fueled by press articles. Promoter mixed callalloo with steak.  The musical genres just...
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