Design & Visual Communication

Attention T&T ad people: “The consumer isn’t a moron.”
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“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising.  There is always a temptation to dumb down an ad; just to make sure people...
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We ad agency people need blinkers.
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According to Arravale Racing, "Blinkers help to keep a horse focused on what is in front of him during a race. Blinkers are used on horses that tend to look around too much during a race, and need some help...
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T&T 50th Anniversary Logo
“They cheat, they cheat, we want to see the score sheet”
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The headline is taken from a Maestro calypso.  It speaks to the lament of the pan-man every year after the Panorama Competitions.  I was reminded of this when I saw the comments online on Mrs Boos' winning entry.  Many of...
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10 things T&T ad agencies need to fix.
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People management skills.  We have Creative Directors and Media Directors and no People Directors. Stop the train.  Speed is killing the quality of creative.  Great ideas cannot be born in the time it takes to microwave popcorn. Pitching Creative ideas...
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New business pitches. How do you win?
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Greg Verdino in a recent blog post had this to say about pitches.  "Anyone who has spent time at agencies knows that the new business pitch process, though a necessary evil, is absolute hell.  You expend lots of resources, usually...
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Are Creatives getting a raw deal?
10 ways to get great Creative in your Ad Agency.
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Encourage dissent. Outlaw vanilla. Go for purple cows. Ensure everyone embraces the concept of Positioning.  Aim to own one thing. Find creative mentors Recognise Creatives; tell them you appreciate their work Don't accept lazy work. Say no. The need for speed...
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Should I bring my agency in house?
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Yes.  If you have the following: Enough scale for it to make sense If you allow your creative team to create and not be clones of the boss If you have enough variety to provide stimulation so you don't end...
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Are Ad Agencies dying?
As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and wondering if agencies will survive.  Here's some of the things that we did not have...
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Creative by Committee?
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Creative by Committee does not work... I've always been against creative by committee.  So I googled to see what others think about this and found this gem of an opinion below from Wendistry: Here are some of the reasons why...
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Size and color matter…and so does being different.
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I came across a Cahners Survey on black and white VS color ads which is logical.  And given its robust sample size it's probably true generally speaking.  It concludes that color ads work better than black and white ads.  And...
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Wanted: A local revolution
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The Holiday season is a great time to reflect, relax, re-connect and revive for the new year. While I had little time to do any of this (working so hard :P), I did have the time to catch a few family...
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Looking_for_a_graphic_artist
Pepper Advertising is seeking a cool creative graphic designer
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Main Duties: Prepare sketches, layouts and other graphic elements using layout and design software - namely Adobe Illustrator, Photoshop and InDesign Develop graphic elements & layouts for press ads, flyers, billboard banners, annual reports, brochures etc. Keep track of hours...
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