differentiation

T&T Carnival 2017 All Inclusive – The Un-Fete

by Dennis Ramdeen|21 October 201621 October 2016|Blog

We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete. Here's the challenge: A whole bunch of people have come to depend on All Inclusive Fetes to provide them with a living. A living if...

Hillary’s brand lacks clarity.

by Dennis Ramdeen|27 July 201627 July 2016|Blog, Marketing Strategy

Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid." This bit of down-home political wisdom was at the heart of Bill Clinton's successful 1992 presidential campaign. James Carville had...

10 Things a Marketer can learn from the Cruise Ship business.

by Dennis Ramdeen|22 June 201622 June 2016|Blog

Just came back from my first cruise and overall it was good. Maybe an 8 out of 10. As a marketer, I'm always looking for lessons I can take away and apply to my clients' business and also my own....

16 ways to beat the recession in T&T

by Dennis Ramdeen|08 June 201608 June 2016|Blog

Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me", guess what follows? Engage your team. The whole team. Give those responsible for customer service, clear sales and margin...

Tell stories. Stop advertising.

by Dennis Ramdeen|25 April 201626 April 2016|Blog

Truth be told advertising has always had a measure of story telling. But the stories too often have been inward looking. They have been about products and why you should love them and buy them. A Nielsen Global Trust in...

How do we curb our love for strawberries in T&T?

by Dennis Ramdeen|31 December 201531 December 2015|Blog

I use strawberries here as a metaphor for things we crave and buy that are from another land. You can go for days, weeks and months even, without hearing pan music on the radio, our so called national instrument. ...

What’s your brand’s pink spoon?

by Dennis Ramdeen|01 November 201501 November 2015|Blog, Marketing Strategy

Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany have a blue box? Why did the Colonel choose a bucket to put his 15...

Waiting on Hassan.

by Dennis Ramdeen|08 October 201508 October 2015|Blog

I went Gyro shopping last night on the Ave. Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros. There I stood for about a half hour or so, a record for me standing in...

10 lessons learnt in 10 years in business in T&T.

by Dennis Ramdeen|19 August 201519 August 2015|Blog

Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people. But my then boss wanted me to be him and I wanted to be me....

Fay Ann – Zigging when others zag.

by Dennis Ramdeen|24 June 201524 June 2015|Blog

Nigel Campbell whose opinion I value had this to say about the new Raze video: "So all Fay Ann wanted to do was make this video in the snow? It's the same 20 yards of roadway by the snow-covered roadway...

It’s the experience, stupid.

by Dennis Ramdeen|13 April 201513 April 2015|Blog

“In 1992, campaign strategist James Carville coined a slight variation of the phrase 'it’s the economy, stupid.' At that time, Carville was attempting to emphasize the importance of the struggling economy in then-candidate Bill Clinton’s 1992 presidential campaign. Although originally...

15 brands in T&T. 15 points of difference.

by Dennis Ramdeen|06 April 201506 April 2015|Blog

The single most important thing for any brand to have is a point of difference. 'Miss Kanhai' Roti on the Western Main Road, St James, has customers for decades on account of the fact that she serves Dosti roti. I have...

1 2 3 … 7 8 Next