differentiation

Size and color matter…and so does being different.

by Dennis Ramdeen|22 January 201108 June 2013|Ad Industry, Blog

I came across a Cahners Survey on black and white VS color ads which is logical. And given its robust sample size it's probably true generally speaking. It concludes that color ads work better than black and white ads. And...

Attending… Maybe… Awaiting… 10 ways to get her to choose your brand

by Dennis Ramdeen|25 December 201022 October 2013|Blog, Marketing Strategy

Make sure your brand works (does what it says it would do) Own one thing in her mind and heart (what do you mean to her? Single-minded clarity please) Make sure it's there when she wants it (Coke says they...

Here’s a company that blows away customers. Literally.

by Dennis Ramdeen|19 December 201009 June 2013|Blog, Marketing Strategy

Bloomberg TV (Flow Channel 30) has some really good stuff for anyone interested in entrepreneurship. Like right now the founder of Zappos, Tony Hsien is on...here's a quote from him: "The problem is not a lack of resources but a lack...

10 Things I would do to differentiate T&T.

by Dennis Ramdeen|19 December 201009 June 2013|Blog, Marketing Strategy

1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the market- Conference visitors do not have the same needs as pleasure seekers) 3. Decide what...

Make sure your brand works before advertising it

by Dennis Ramdeen|11 December 201009 June 2013|Ad Industry, Blog, Marketing Strategy

Why the rush to advertise? Because the Board wants to see that we are doing something. Because I want the stock market to see that I'm launching new products. Because it's a cool thing to do. Who doesn't like the...

Advertising Wear Out – Can your advertising help your Competitor?

by Dennis Ramdeen|09 December 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Is there such a thing as advertising wear out? The short answer is yes. The wear out factor was alive and well in the recent elections campaign in T&T when both parties appeared to have a bottomless bag of money...

10 Things to do to beat your competition

by Dennis Ramdeen|02 December 201009 June 2013|Blog, Marketing Strategy

Butting heads is the old way which does not work today. Forget your competition and focus all your energies on your customers instead Evangelize your brand with your staff. Goal: They should be a personification of your brand Break down the...

Machel understands the Power of Scarcity

by Dennis Ramdeen|28 November 201009 June 2013|Blog, Marketing Strategy

Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming less available is always more appealing. Show genuine scarcity in the most tangible way you...

Rum don’t Stalk

by Dennis Ramdeen|28 November 201009 June 2013|Blog, Marketing Strategy, Traditional Advertising

Angostura is taking the bold step to promote Rum as a category VS the scotch brands (in particular they are attacking the market leaders JWB and Black and White/aka "two dogs"). I made the point in an earlier post that people...

The brand gurus have become commodities ourselves

by Dennis Ramdeen|23 November 201009 June 2013|Blog, Marketing Strategy

I was thinking about how agencies in Trinidad and I imagine the world over have become commodities. What irony that we who parade as masters of differentiation and the inventors of the usp are not differentiated ourselves. So when I...

GPS for your Brand

by Dennis Ramdeen|26 September 201017 January 2014|Blog, Marketing Strategy

This past week my driving in Miami has been made easier by GPS. The little voice that tells you when to turn left, when to turn right and when to go straight. I used it to go to the same 5...

Fixed it before it gets nasty

by Dennis Ramdeen|01 September 201009 June 2013|Blog, Traditional Advertising

This is one heck of an ad for Geek Squad. According to juggle.com, the Geek Squad is a subsidiary of the Best Buy Company and was originally founded on June 16, 1994 by Robert Stephens. The company offers various computer-related...

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