Digital Marketing

by Pepper Advertising|01 November 201601 November 2016|Digital Marketing

Endless opportunities of YouTube advertising for creative flair of Caribbean entrepreneurship The landscape of video advertising has never been as interesting and dynamic as over the last decade. The advent of digital marketing has creatively reshaped the use of common...

10 Things a Marketer can learn from the Cruise Ship business.

by Dennis Ramdeen|22 June 201622 June 2016|Blog

Just came back from my first cruise and overall it was good. Maybe an 8 out of 10. As a marketer, I'm always looking for lessons I can take away and apply to my clients' business and also my own....

T&T politicians still need to kiss babies.

by Dennis Ramdeen|29 July 201529 July 2015|Blog

Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety. Politicians largely used "face to face" interaction to get their message across. Then came media advertising...

Is the medium more important than the message?

by Dennis Ramdeen|10 June 201510 June 2015|Ad Industry, Blog, Digital Marketing, Marketing Strategy, Traditional Advertising

As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk? In T&T we are still largely using traditional media to reach our targeted consumers; so press, radio, TV, billboards are the...

Diversify or die. A lesson from a T&T start up.

by Dennis Ramdeen|14 October 201208 June 2013|Blog, Marketing Strategy

Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we had one client represent 50% of our revenue. And because they knew that they were...

Marketing Events in the Twitterverse

by Pepper Advertising|09 July 201207 June 2013|Blog, Digital Marketing, Marketing Strategy

There is no denying that Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet itself, and remains the preferred social media outlet for the majority of Trinidadian internet users. The disadvantage to this is that...

In the land of the blind…

by Dennis Ramdeen|08 February 201207 June 2013|Blog, Marketing Strategy

Desiderius Erasmus Roterodamus is credited with coming up with the phrase, "in the land of the blind, a one eye man is king". I first heard it from another Dutchman when I worked for an iconic Dutch brand called Heineken....

10 things T&T ad agencies need to fix.

by Dennis Ramdeen|14 December 201107 June 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great ideas cannot be born in the time it takes to microwave popcorn. Pitching Creative ideas...

The Caribbean Digital Expo 2011

by Pepper Advertising|23 November 201107 June 2013|Blog, Digital Marketing

I had the privilege of attending the Caribbean Digital Expo 2011 on November 22 that was put on by Caribbean Ideas in collaboration with several sponsors. As part of an agency with a huge focus on digital marketing, it was indeed exciting...

Coming to a third screen near you.

by Dennis Ramdeen|20 November 201108 June 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable with the status quo. Someone moved our cheese and it’s much easier to deny than...

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