Save Face on Social Media
I feel so bad when I do a post on Facebook then, some time later on, when I read what I wrote, I see a typo. Quickly I would use the edit feature to fix that, hoping that those who...
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Is the medium more important than the message?
As marketing folks we talk the talk about being relevant to our consumers, but do we walk the talk? In T&T we are still largely using traditional media to reach our targeted consumers; so press, radio, TV, billboards are the...
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12 Digital Marketing Predictions for 2012
In 2011 we've seen many businesses embrace digital marketing and the trend will surely continue in 2012. Here are my predictions for the T&T market, but don't just take it from me, check out the 30 social media predictions from...
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The Caribbean Digital Expo 2011
I had the privilege of attending the Caribbean Digital Expo 2011 on November 22 that was put on by Caribbean Ideas in collaboration with several sponsors. As part of an agency with a huge focus on digital marketing, it was indeed exciting...
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Don’t ask for a kiss on your first date.
Recently I added a Linked-in connection and before I could read the "Congratulations you and ........are now connected", she was trying to sell me something. Now I have also made some inappropriate approaches myself, so I'm not lecturing here. ...
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The new Facebook Timeline is WILD!
This is what your Facebook Fan page is going to look like within the next few weeks (click for a larger view). Everybody who told me they "don't really know how to use Facebook" is really going to be thrown...
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Facebook Fan Pages: Do’s and Don’ts Part Two
Launching a business or deciding to promote your services on Facebook can seem daunting. We're here to help! In Part One of this series, we gave a couple tips on what NOT to do on your page that might turn...
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Facebook Fan Pages: Do’s and Don’ts
Savvy, budget-conscious entrepreneurs have shrewdly identified Facebook as the perfect venue to market their goods and services to their target audiences for a fraction of traditional costs. Now, it’s your turn. You’ve decided to get with the times and launch...
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Vice President of Starting
My 17 year old son Diego saw me reading the latest Seth Godin masterpiece Poke the Box and started poking into it himself. After a few page turns and a moment of quiet investigation he exclaimed, "but Dad, all he...
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7 things I don’t like about Facebook.
June makes it a year since I joined the Facebook crowd. I did this reluctantly. I previously had wanted no part of this internet group "friendship" thing, even when Hi5 and My Space ruled. Well, on the insistence of friends...
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Wanted: A Freelance Web Designer
Designers, Artists & Programmers with web savvy - freelance for Pepper-e, Pepper Advertising's Digital Marketing team! What you'll be working on: Landing Pages, Microsites, Registration pages, Blogs & Websites Email Marketing Campaigns - using HTML & CSS Social Media Marketing...
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Pepper Advertising is seeking a cool creative graphic designer
Main Duties: Prepare sketches, layouts and other graphic elements using layout and design software - namely Adobe Illustrator, Photoshop and InDesign Develop graphic elements & layouts for press ads, flyers, billboard banners, annual reports, brochures etc. Keep track of hours...
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About Author
Dennis RamdeenAugust 1, 2005
Anatomy of a CampaignAugust 2, 2005
Strategy is the name of…August 2, 2005
Ingredients of SuccessAugust 2, 2005
