inspiration

by Dennis Ramdeen|18 December 201107 June 2013|Blog, Marketing Strategy

I'm spending Christmas in Vancouver and in my neighbourhood browsing trek came across Cobs. You actually smell them before you see them. Their sidewalk sandwich board makes one simple claim: "Baked Today. Sold Today." COBS Bread bakers create traditional and gourmet breads...

10 things T&T ad agencies need to fix.

by Dennis Ramdeen|14 December 201107 June 2013|Ad Industry, Blog

People management skills. We have Creative Directors and Media Directors and no People Directors. Stop the train. Speed is killing the quality of creative. Great ideas cannot be born in the time it takes to microwave popcorn. Pitching Creative ideas...

Horse Racing looking for a Silver Bullet.

by Dennis Ramdeen|01 December 201107 June 2013|Blog, Off-Topic

Two thoroughbreds come to mind when I think of the waste that is about to take place in two days time. The waste I refer to is the much acclaimed saviour of horse racing in T&T; the Caribbean Nations Racing Challenge. And the two...

Are your clients inspiring you to do your best work?

by Dennis Ramdeen|28 September 201108 June 2013|Blog, Marketing Strategy

Choosing your clients – The Red Velvet Rope Policy Last week I attended a Conference in Miami hosted by The Entrepreneur Magazine. There I met an absolutely crazy (crazy good) chap by the name of Michael Port who did a...

David can beat Goliath.

by Dennis Ramdeen|17 July 201108 June 2013|Blog, Off-Topic

Never give up on your dreams. No matter how bad things look. Keep going. Whether it's your 18 year old child, who spends more time horizontal than vertical, that Chinese cooking course you have always wanted to do or that...

Vice President of Starting

by Dennis Ramdeen|18 June 201108 June 2013|Ad Industry, Blog

My 17 year old son Diego saw me reading the latest Seth Godin masterpiece Poke the Box and started poking into it himself. After a few page turns and a moment of quiet investigation he exclaimed, "but Dad, all he...

Wanted: A local revolution

by Pepper Advertising|05 January 201108 June 2013|Blog, Marketing Strategy

The Holiday season is a great time to reflect, relax, re-connect and revive for the new year. While I had little time to do any of this (working so hard :P), I did have the time to catch a few family...

The New Business Pitch- AKA Powerpoint Hell

by Dennis Ramdeen|18 November 201009 June 2013|Ad Industry, Blog

I have sat on both sides of the table in an ad agency pitch. One of them included a native Indian tribe as the Agency sought to give themselves the edge. It's always too much about how do we woo the client...

Learning from the ‘Precious’ Movie Poster

by Pepper Advertising|19 November 200909 June 2013|Blog, Traditional Advertising

I felt compelled to draw attention to this example of print design. Trinis are rarely faced with poster design. Ad campaigns are centered around newspaper ads and billboards. We are almost never confronted with the physicality of a 4 foot...

Best Use of Spot Colour

by Pepper Advertising|06 October 200908 June 2013|Blog, Traditional Advertising

It's scanning day! I vote this ad in for Best Use of Spot Colour! Collect your prize at the door. Simple and effective, illustrates the 'lowness' of the interest rate using a sinking effect. Ironically, I've used a similar water...

Sagicor’s Super-Effective Ads

by Pepper Advertising|06 October 200908 June 2013|Ad Industry, Blog, Traditional Advertising

Of course, I saw the full page version of this ad every DAY, but when I want to scan it I can't find it. I love this series. Inspirational & eye catching, a simple two colour deal. The full page...

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