leadership

Recession in T&T – 11 things to do to thrive

by Dennis Ramdeen|13 June 201713 June 2017|Blog

In this recession, pay special attention to the customers you already have. This applies to any kind of business. Give them some extra love and find ways to add value to whatever you do for them. It could be as...

T&T Carnival 2017 All Inclusive – The Un-Fete

by Dennis Ramdeen|21 October 201621 October 2016|Blog

We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete. Here's the challenge: A whole bunch of people have come to depend on All Inclusive Fetes to provide them with a living. A living if...

Hillary’s brand lacks clarity.

by Dennis Ramdeen|27 July 201627 July 2016|Blog, Marketing Strategy

Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid." This bit of down-home political wisdom was at the heart of Bill Clinton's successful 1992 presidential campaign. James Carville had...

16 ways to beat the recession in T&T

by Dennis Ramdeen|08 June 201608 June 2016|Blog

Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me", guess what follows? Engage your team. The whole team. Give those responsible for customer service, clear sales and margin...

Tell stories. Stop advertising.

by Dennis Ramdeen|25 April 201626 April 2016|Blog

Truth be told advertising has always had a measure of story telling. But the stories too often have been inward looking. They have been about products and why you should love them and buy them. A Nielsen Global Trust in...

What’s your brand’s pink spoon?

by Dennis Ramdeen|01 November 201501 November 2015|Blog, Marketing Strategy

Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany have a blue box? Why did the Colonel choose a bucket to put his 15...

Waiting on Hassan.

by Dennis Ramdeen|08 October 201508 October 2015|Blog

I went Gyro shopping last night on the Ave. Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros. There I stood for about a half hour or so, a record for me standing in...

It’s the experience, stupid.

by Dennis Ramdeen|13 April 201513 April 2015|Blog

“In 1992, campaign strategist James Carville coined a slight variation of the phrase 'it’s the economy, stupid.' At that time, Carville was attempting to emphasize the importance of the struggling economy in then-candidate Bill Clinton’s 1992 presidential campaign. Although originally...

15 brands in T&T. 15 points of difference.

by Dennis Ramdeen|06 April 201506 April 2015|Blog

The single most important thing for any brand to have is a point of difference. 'Miss Kanhai' Roti on the Western Main Road, St James, has customers for decades on account of the fact that she serves Dosti roti. I have...

Do you tell your dentist how to fix your tooth ache?

by Dennis Ramdeen|18 March 201518 March 2015|Blog

So why do you tell your ad agency how to make better advertising? I actually know the answer. Advertising is more accessible than dentistry or law, or accounting or information technology or OSHA. Everyone has an opinion and because advertising...

11 things to win T&T customers in 2015.

by Dennis Ramdeen|20 December 201420 December 2014|Blog

Make sure you have the right leader. I'm talking here not just the Marketing leadership but the Company leadership. If the Company's leader is not both sharp (bright/intelligent/experienced) and passionate about their business and the people who serve the Company's...

Customer Service is the New Marketing. (in T&T and across the globe)

by Dennis Ramdeen|10 December 201410 December 2014|Blog

You are not selling chicken. You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and get the benefits that come with it. My 8 years of experience at KFC showed...

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