local

by Dennis Ramdeen|21 September 201421 September 2014|Blog

The crude definition of value is what you get divided by what you pay. So if you pay 10 units and get back 20 units of value, that’s likely to be good, even great value. In calculating value, the benefits...

Beware professional contest enterers.

by Dennis Ramdeen|01 June 201401 June 2014|Blog

We marketing folks are always looking for a way to grab attention. Most times we use advertising to bludgeon our brand into minds and hearts. Lately, Facebook, Twitter and Instagram have been added to our artillery, to be used in...

De boss ah Soup. Marketing 101.

by Dennis Ramdeen|11 October 201311 October 2013|Blog, Marketing Strategy

If you were going to do only one thing right in marketing, a good place to start is with the product. Putting lip stick on a pig, it's still a pig. Not having the perfect location will hurt but people...

El Pecos getting it right!

by Dennis Ramdeen|21 September 201323 September 2013|Blog, Marketing Strategy

As a student of marketing I'm always on the lookout for brands that are getting it right. Brands with a clear point of difference that are connecting with their tribe. Mostly I find these through reading up online (about foreign...

10 ways you know your ads are working

by Dennis Ramdeen|17 June 201108 June 2013|Ad Industry, Blog

You are meeting and sometimes beating sales targets Your brand name starts appearing in songs Competitor references your ads in their ads People start blogging about your brands or discussing them offline and on FB Online ads are very track-able. ...

T&T music and film sectors need some oxygen.

by Dennis Ramdeen|27 February 201101 June 2013

I lived in Canada for 7 years and have seen it work. And it's still working. Canada legislates how much Canadian content a radio and TV station must play by law. And it can work in T&T. What are the...

Wanted: A local revolution

by Pepper Advertising|05 January 201108 June 2013|Blog, Marketing Strategy

The Holiday season is a great time to reflect, relax, re-connect and revive for the new year. While I had little time to do any of this (working so hard :P), I did have the time to catch a few family...

Criteria for the ‘Top 20 TT Brands’

by Pepper Advertising|26 October 201009 June 2013|Ad Industry, Blog

Faithful readers, Pepper Advertising needs your help. We're embarking on an ambitious project - something that (to our knowledge) has never before been attempted in Trinidad & Tobago. We're creating, compiling, rating and ranking the Brand playing field in Trinidad...

10 Things that worry me about the Ad Business in T&T

by Dennis Ramdeen|25 October 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in any self improvement. Research is non-existent. So we are all guessing. Tactics trump strategy. With...

Ad vs Ad: ‘Eid Mubarak’ 2010

by Pepper Advertising|05 October 201011 October 2013|Blog, Traditional Advertising

Let's play Ad vs. Ad. You get to choose which ad does it better in 6 head-to-head rounds. Your criteria for deciding - all the stuff designers aim to achieve - proximity, visual hierarchy, a/symmetry, repetition, unity, contrast, dynamics &...

What’s holding back our customer service?

by Dennis Ramdeen|28 July 201009 June 2013|Blog, Marketing Strategy

What's holding us back from giving really great customer service? We focus too much on policies, procedures and brand manuals. And that's a lot to focus on, When we add to that company politics and turf guarding, we end up forgetting why we...

15% changes everything for the PNM

by Dennis Ramdeen|25 July 201024 August 2010

In a post today by Seth Godin, he reminds us of the power of 15%. Listen to Seth: “When a newspaper loses 15% of its readers or 15% of its advertisers, it goes out of business. There are still people...