Marketing Strategy

Return on Investment for your marketing dollars.

by Dennis Ramdeen|30 May 201307 June 2013|Blog, Off-Topic

Three things about the new Caribbean Premier League (CPL)...their launch yesterday at Hyatt as seen on TV last night looked spectacularly unspectacular. In cricket terms it was to me the equivalent of a duck or 3 no-balls in a row,...

Top 10 challenges of marketers in Trinidad and Tobago.

by Dennis Ramdeen|07 May 201307 June 2013|Ad Industry, Blog

Lack of Accountability. We really don't know the relationship between investments and results. "Marketers don't think like business people" (McKinsey CEO/CMO Survey) To many practitioners and companies marketing = advertising We don't go deep enough to understand human behaviour....

T&T marketing raised on a diet of tactics.

by Dennis Ramdeen|27 June 201207 June 2013|Ad Industry, Blog

"I want a full-page. full color press ad and I want it to run in all the dailies." You are far more likely to hear this than; "Let's try to figure what we should mean to our customers." Too often...

Machel understands the Power of Scarcity

by Dennis Ramdeen|28 November 201009 June 2013|Blog, Marketing Strategy

Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming less available is always more appealing. Show genuine scarcity in the most tangible way you...

All Staff are Marketing Staff

by Dennis Ramdeen|25 September 200908 June 2013|Blog, Marketing Strategy

In this blog post, Seth Godin talks about Cultural Wisdom. We spend tons of time doing expensive research to find the insight that drives our even more expensive television commercial, and our company branded vehicles drive around in a serious...

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