Marketing

10 things
10 Things You Need to be a Great FMCG Marketing Manager
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Know who Phillip Kotler is (and understands the 4 P's well) Willing to hit the road (fmcg marketing is not a desk job) Understand and embrace the other "P", positioning Understand brands' P&L's and how the company makes money Know...
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market-share
10 ways to gain more market share for your service brand
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Make sure you have a brand promise and that it's relevant Tell your internal team the promise Make sure your products/services are true to the promise (eg. Rolex promise with Timex delivery) Align all customer touch points to deliver the promise better...
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What’s in a name? Everything
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Recently, I went for a lunchtime bite at an establishment in St. James. This particular store sells both bakery items and cuisine. I had no idea that they also had linguistic delights. I purchased a slice of lasagne then moved...
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Marketing lesson from an Optometrist
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I visited the Optometrist yesterday to have my spectacles adjusted.  The exercise took only a few minutes.  I was in and out quickly and it cost me nothing.  Zero.  Zilch.  Nada.  And I got a new case to replace my...
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How can we make the pan more marketable?
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Pan needs a big idea. Like when Peter Ueberroth made the 1984 Olympics the TV games, raising close to a billion US dollars from broadcast rights. Previous to 1984, others focused on stadium seats to be the main supply of...
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Googling our advertising to oblivion
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For some of us, Google can be the enemy of creative thinking.  Or at least original, from the depths of your soul thinking.  It’s so easy to search any topic and get 1000 answers. The alternative is so much more...
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duck doubles
Here comes another Doubles blog. Duck!
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It had to happen and it has. Now you can get meat in your doubles. And fittingly it has arrived in the capital of doubles, Curepe. (Debe is the capital of everything else indofried). This Curepe vendor sells doubles with...
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Bull in a bullfight
Subduing the bull: Monster’s Marketing is Top Notch
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A 2002 Gallup poll found that 68.8% of Spaniards express "no interest" in bullfighting while 20.6% expressed "some interest" and 10.4% "a lot of interest." The poll also found significant generational variety, with 51% of those 65 and older expressing...
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Caribbean Tutors Ads
Reader Poll: Are these the most bizarre Facebook ads ever?
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Caribbean Tutors posted a series of Facebook ads that are either deliberately terrible, and therefore offbeat and eye-catching, OR are accidentally terrible and are just embarrassing. Speaking for myself - a middle aged white male groaning about CXC caught my...
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USA Today launches in Trinidad
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The invitation was impressive. The teasers created mystery and curiosity. The launch was held at the posh Hyatt Regency, where “the location has become the message”. (Message: my product must be the best if it’s launched at the Hyatt) Principals...
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The Art of Marketing
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I very recently attended the Art of Marketing Conference in Toronto. The event was billed as: Canada's Marketing & Innovation Conference This one day conference features six internationally renowned bestselling authors and leaders who will share an exciting blend of...
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Mario’s Facebook Video Contest
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Submit a video of yourself, friends/family eating pizza and win $3,000TT!! That's the basis of a new Facebook campaign by Mario's Pizza. Mario's gives away $3,000 but gains a variety of videos created by regular customers, who promote the brand....
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