national

Horse Racing looking for a Silver Bullet.

by Dennis Ramdeen|01 December 201107 June 2013|Blog, Off-Topic

Two thoroughbreds come to mind when I think of the waste that is about to take place in two days time. The waste I refer to is the much acclaimed saviour of horse racing in T&T; the Caribbean Nations Racing Challenge. And the two...

10 Things I would do to differentiate T&T.

by Dennis Ramdeen|19 December 201009 June 2013|Blog, Marketing Strategy

1. Own one thing. (I believe that one thing could be in the area of culture for core segment) 2. Divide to conquer (Segment the market- Conference visitors do not have the same needs as pleasure seekers) 3. Decide what...

10 Things that worry me about the Ad Business in T&T

by Dennis Ramdeen|25 October 201009 June 2013|Ad Industry, Blog, Traditional Advertising

Not enough marketing mentors. So whose teaching marketing craft? Ads that win awards don't necessarily sell more products. The ad industry is not investing in any self improvement. Research is non-existent. So we are all guessing. Tactics trump strategy. With...

Interview with 2M against $2M Flag Creator

by Pepper Advertising|12 November 200926 August 2014|Blog, Digital Marketing

In a previous blog post, we examined the phenomenal success of the 2 million against $2million flag Facebook Group. When I say success, I'm referring to the rapid increase in membership and the group members' high level of interaction in...

Facebook meme: 2M against the $2M Flag!

by Pepper Advertising|11 November 200926 August 2014|Blog, Digital Marketing

Trinidad & Tobago's Newsday featured an article entitled Facebook Group against $2M Flag. Apparently, some caring soul created a Facebook group in response to our Government's spending habits. Naturally, I went across to Facebook to investigate. The Newsday reported 2 million...