pepper advertising

Attention T&T ad people: “The consumer isn’t a moron.”
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“The consumer isn't a moron; she is your wife.” So goes a quote from David Ogilvy, referred to by some as the Father of Advertising.  There is always a temptation to dumb down an ad; just to make sure people...
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Is last minute in T&T DNA?
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I have figured out a competitive advantage for our small Agency.  For pepper advertising to win, we must adopt a first minute attitude.  You see often, like the rest of T&T, we don't tell others on our team what we...
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Can a T&T ad agency win without pitching?
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I'm currently reading a book by a revolutionary Blair Enns entitled "The Win Without Pitching Manifesto".  Blair obviously has done a lot of pitches as he displays a deep understanding of the pain and suffering that comes with pitching.  His...
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We ad agency people need blinkers.
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According to Arravale Racing, "Blinkers help to keep a horse focused on what is in front of him during a race. Blinkers are used on horses that tend to look around too much during a race, and need some help...
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10 things T&T ad agencies need to fix.
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People management skills.  We have Creative Directors and Media Directors and no People Directors. Stop the train.  Speed is killing the quality of creative.  Great ideas cannot be born in the time it takes to microwave popcorn. Pitching Creative ideas...
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Coming to a third screen near you.
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Traditional marketers, including advertising agencies have largely been in denial about the new digital media.  It’s common to be in denial when one is comfortable with the status quo.  Someone moved our cheese and it’s much easier to deny than...
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New business pitches. How do you win?
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Greg Verdino in a recent blog post had this to say about pitches.  "Anyone who has spent time at agencies knows that the new business pitch process, though a necessary evil, is absolute hell.  You expend lots of resources, usually...
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The worst day EVER!
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    Clearly the guy above is having a bad day. He's got caught out by a deadline without an idea and he's had a million and one people tell him how to do his job. Tell us your Horror...
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The Rules behind Breaking Creativity Rules
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We don't invest enough in our Creative People in Ad Agencies in T&T and the Caribbean. Yes I know I'm generalising, and there are exceptions, but most agencies I know don't. So we're doing something about it and together with the Arthur...
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Are Ad Agencies dying?
As the operator of an ad agency, I have to tell you that these days I have been thinking about the changes I'm seeing and wondering if agencies will survive.  Here's some of the things that we did not have...
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webdesign position
Wanted: A Freelance Web Designer
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Designers, Artists & Programmers with web savvy - freelance for Pepper-e, Pepper Advertising's Digital Marketing team! What you'll be working on: Landing Pages, Microsites, Registration pages, Blogs & Websites Email Marketing Campaigns - using HTML & CSS Social Media Marketing...
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Creative by Committee?
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Creative by Committee does not work... I've always been against creative by committee.  So I googled to see what others think about this and found this gem of an opinion below from Wendistry: Here are some of the reasons why...
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