pepper advertising

Size and color matter…and so does being different.
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I came across a Cahners Survey on black and white VS color ads which is logical.  And given its robust sample size it's probably true generally speaking.  It concludes that color ads work better than black and white ads.  And...
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Don’t advertise. Get your service right first, please.
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I'm finding myself telling my service clients, with increasing frequency, to focus on their operations before investing in advertising.  And recently the pepper GM has been turning my advice on me telling me that pepper should not be looking for...
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Bjorn Stodart
Pepper Growing Hotter
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From the Trinidad & Tobago Newsday: [clear]Pepper Advertising continues to develop its people capability with new appointments and the promotion of its talented staff to meet the demands of the dynamic advertising industry. From traditional to new media, Pepper has...
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Advertising Wear Out – Can your advertising help your Competitor?
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Is there such a thing as advertising wear out? The short answer is yes.  The wear out factor was alive and well in the recent elections campaign in T&T when both parties appeared to have a bottomless bag of money...
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10 reasons why I wish pepper had done this Orkin ad
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Its single mindedness  (just in case you did not get it; We'll get you wherever you are Mr. Pest) Clearing the room was pure genius Copy and graphics are saying the same thing (one selling idea) Branding is adequate (client did...
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The confessions of an adman
10 Common Ad Agency sins
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Having an Accountant run the shop.  Or make marketing decisions. Not letting the media buyer in on the brand strategy. Developing a campaign without a clear single minded positioning. What are you advertising then? Promising stuff to the client and not...
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10 Things I’ve learnt in 2010 about Digital Media
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Facebook is your friend and it's not limited to teens Digital is about engagement not the number of friends you have.  Depth trumps width There is one client we have who really really gets it.  Hint: He makes lots of cheddar Hootsuite...
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pepper-new-site-lg
Say Hello to our new Website
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Happy Birthday, Pepper! Just in time for our 5th Anniversary, Pepper officially launches its new website. Enjoy more up-time, browse categories more quickly, read entries by your favourite author, 'Like' your favourite posts or portfolio items, sign up to receive...
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Liliana Ragbir
PRESS RELEASE: Liliana Ragbir promoted to General Manager
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Liliana Ragbir has been appointed to the position of General Manager at Pepper Advertising and Experiential Marketing.  Ragbir, who joined pepper 3 ½ years ago,  holds a B.Sc., First Class Honours in Management Studies with a focus in Marketing from...
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10 Things I learnt in Pepper Advertising’s First 5 Years
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Cash is precious.  (so think long and hard before your commit it) Make sure you always know the financial state of the business Traditional advertising has lost its monopoly on the mind Brands should own one thing (actually I always knew...
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