positioning

by Dennis Ramdeen|27 July 201627 July 2016|Blog, Marketing Strategy

Unless you have absolute clarity of what your brand stands for, everything else is irrelevant. – Mark Baynes "It's the economy, stupid." This bit of down-home political wisdom was at the heart of Bill Clinton's successful 1992 presidential campaign. James Carville had...

10 Things a Marketer can learn from the Cruise Ship business.

by Dennis Ramdeen|22 June 201622 June 2016|Blog

Just came back from my first cruise and overall it was good. Maybe an 8 out of 10. As a marketer, I'm always looking for lessons I can take away and apply to my clients' business and also my own....

16 ways to beat the recession in T&T

by Dennis Ramdeen|08 June 201608 June 2016|Blog

Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me", guess what follows? Engage your team. The whole team. Give those responsible for customer service, clear sales and margin...

Tell stories. Stop advertising.

by Dennis Ramdeen|25 April 201626 April 2016|Blog

Truth be told advertising has always had a measure of story telling. But the stories too often have been inward looking. They have been about products and why you should love them and buy them. A Nielsen Global Trust in...

What’s your brand’s pink spoon?

by Dennis Ramdeen|01 November 201501 November 2015|Blog, Marketing Strategy

Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany have a blue box? Why did the Colonel choose a bucket to put his 15...

Waiting on Hassan.

by Dennis Ramdeen|08 October 201508 October 2015|Blog

I went Gyro shopping last night on the Ave. Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros. There I stood for about a half hour or so, a record for me standing in...

15 brands in T&T. 15 points of difference.

by Dennis Ramdeen|06 April 201506 April 2015|Blog

The single most important thing for any brand to have is a point of difference. 'Miss Kanhai' Roti on the Western Main Road, St James, has customers for decades on account of the fact that she serves Dosti roti. I have...

11 things to win T&T customers in 2015.

by Dennis Ramdeen|20 December 201420 December 2014|Blog

Make sure you have the right leader. I'm talking here not just the Marketing leadership but the Company leadership. If the Company's leader is not both sharp (bright/intelligent/experienced) and passionate about their business and the people who serve the Company's...

Customer Service is the New Marketing. (in T&T and across the globe)

by Dennis Ramdeen|10 December 201410 December 2014|Blog

You are not selling chicken. You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and get the benefits that come with it. My 8 years of experience at KFC showed...

Purple cow advertising.

by Dennis Ramdeen|31 October 201401 November 2014|Blog, Marketing Strategy

10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder) It's fresh! It was driven by an inspired and inspiring client It continues Moo's leadership position It is brave (no logo...

Brand Architecture is not Brand Strategy.

by Dennis Ramdeen|17 October 201418 October 2014|Blog

Massy is following a Masterbrand brand-architecture (with a few exceptions) where most of their companies are called by the name of the mother-ship. According to the Distility Blog, Brand architecture " is a higher-level plan of your brand eco-system, so you can...

Beware professional contest enterers.

by Dennis Ramdeen|01 June 201401 June 2014|Blog

We marketing folks are always looking for a way to grab attention. Most times we use advertising to bludgeon our brand into minds and hearts. Lately, Facebook, Twitter and Instagram have been added to our artillery, to be used in...

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