positioning

by Dennis Ramdeen|01 August 201009 June 2013|Blog, Marketing Strategy

I worked at KFC for 8 years and we were taught that customer experience was even more important than the food. Of course the chicken with 11 herbs and spices was a key part of the experience. However, it's relatively easier to prepare...

Positioning for T&T Local Government win

by Dennis Ramdeen|05 July 201009 June 2013|Blog, Marketing Strategy

How should the People’s Partnership (PP) and the People's National Movement (PNM) position themselves for the 26th July vote? Just to remind you the last time around the PNM choose the “stability” platform. We’ve delivered for the last 50 years...

Which party owns momentum going into the last week?

by Dennis Ramdeen|17 May 201023 April 2011

In the short term momentum is everything. And with one week left for T&T elections, the short term is everything. So who owns the momentum? The PNM or UNC/COP? Well let's see what determines ownership of the momentum. In a...

Positioning … the name of the game

by Dennis Ramdeen|21 November 200806 June 2013|Blog, Marketing Strategy

I encountered the following view on the Hindu Business Line on media as brands. On a smaller scale we have a similar situation in T&T, with the rapid growth in media houses, especially the electronic media. One may argue that...

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