social marketing

T&T Carnival 2017 All Inclusive – The Un-Fete
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We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete.  Here's the challenge: A whole bunch of people have come to depend on All Inclusive Fetes to provide them with a living.  A living if...
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T&T politicians still need to kiss babies.
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Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety.  Politicians largely used "face to face" interaction to get their message across.  Then came media advertising...
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Red, White and WACK.
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Kenny and Dianne Phillips are doing something we thought could not be done. They have found a way to make a radio station playing only local music financially sustainable or so it looks. As far as I can tell (without knowing their...
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The Digital Footprint: Friend or Foe?
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Celebrity snafu I love to read People.com...sad, but true. There’s something about celeb pics and drama that I find useful for “braincooling.”  In a recent article however, People ran a story about a Twitter faux pas where the pregnancy of...
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The CMOs Guide to the Social Media Landscape
The CMO’s Guide To The Social Media Landscape
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Pepper-e is pleased to refer you to the CMO's guide to the Social Media Landscape. Now, you too, can draft a social media strategy with this handy cheatsheet. The chart was commissioned by CMO.com and drafted by their online agency...
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Everybody wants to go to heaven, but nobody wants to die.
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The title of this blog, from a quote credited to Peter Tosh, came to mind when I was thinking of most people’s approach to the new digital media.  Everyone wants to “do digital media” but no one wants to do...
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social-media
2009 Social Marketing Trends…a review
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The power and value of social media have been rapidly increasing in 2009 . The column below by Jeremiah Owyang pretty much sums up 2009 social marketing trends. Can't wait to see what happens in 2010. One thing is for sure though,...
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billboard
Anti-Social Media
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With all the attention being paid to social media, this blog is about anti-social media. Here’s some anti-social media: TV ads that run 4 times in back to back breaks and 8 times in an hour and half programme Billboard...
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Social Media Bandwagon
Social Media Reinventing itself in 2009
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2009 has arrived and brings much uncertainty especially given the global economic downturn and the possibility of a recession in T&T. As a marketer in an advertising agency, I've already seen clients both private and public sector begin to cut...
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