social media marketing

T&T Carnival 2017 All Inclusive – The Un-Fete
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We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete.  Here's the challenge: A whole bunch of people have come to depend on All Inclusive Fetes to provide them with a living.  A living if...
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16 ways to beat the recession in T&T
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Beat the recession in your head first and your body will follow. If you are walking around thinking "woe is me",  guess what follows? Engage your team.  The whole team.  Give those responsible for customer service, clear sales and margin...
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Waiting on Hassan.
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I went Gyro shopping last night on the Ave.  Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros.  There I stood for about a half hour or so, a record for me standing in...
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10 lessons learnt in 10 years in business in T&T.
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Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people. But my then boss wanted me to be him and I wanted to be me....
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T&T politicians still need to kiss babies.
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Once upon a time T&T politicians’ main form of communication to the electorate was the "Political Meeting", usually of the "cottage" or "public" variety.  Politicians largely used "face to face" interaction to get their message across.  Then came media advertising...
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11 things to win T&T customers in 2015.
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Make sure you have the right leader.  I'm talking here not just the Marketing leadership but the Company leadership.  If the Company's leader is not both sharp (bright/intelligent/experienced) and passionate about their business and the people who serve the Company's...
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How do you make up your mind on where to work?
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When I first started working, there was no question about working for yourself.   My mother drilled into us that we needed to go work for someone, preferably a strong established company like Neal & Massey.  So when I started...
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My Christmas gift to brand managers.
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So how do you make sure your brand wins in 2014?  In short, stop following the crowd. Start your own movement.  You may have noticed that it's getting harder and harder to reach people.  So you have to be maniacally...
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6 Biggest challenges facing marketers in T&T.
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Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring new customers Keeping existing customers
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Brand Momentum.
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It’s hard to stop a brand on a roll. Either moving up or down, people follow a brand’s momentum.  I've seen what happens when 'town' says you're hot.  I've also seen what happens when 'town' says you're not.  And it's...
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Taking the Shed out of the Breakfast Shed.
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The women down at the Breakfast Shed are dying.  Their business I should say, more accurately.  Their transition from port kitchen to banker's row diner complete with a view of the Gulf of Paria, has not gone well.  We have...
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Have a Passion for Social Media?
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Pepper is looking for Social Media Activists.  If you have a passion for the digital space and think you can handle the duties below, then give us a call or drop us an e-mail at peppere@peppertt.com.  Hit us with your...
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