strategy

10 lessons learnt in 10 years in business in T&T.

by Dennis Ramdeen|19 August 201519 August 2015|Blog

Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people. But my then boss wanted me to be him and I wanted to be me....

11 best Marketers in Trinidad and Tobago.

by Dennis Ramdeen|30 July 201530 July 2015|Blog

I'm going to stick my neck out and name 11 people who would make my Marketing Team. These are marketers who have proven their ability to understand what people want and give it to them, at a profit. They include...

Culture trumps strategy.

by Dennis Ramdeen|12 March 201512 March 2015|Blog

Culture trumps strategy. So says Peter Drucker no less and I could not agree more. We spend tons of time talking about how we are going to differentiate our brands, we write big cheques in support of grand advertising programmes,...

11 things to win T&T customers in 2015.

by Dennis Ramdeen|20 December 201420 December 2014|Blog

Make sure you have the right leader. I'm talking here not just the Marketing leadership but the Company leadership. If the Company's leader is not both sharp (bright/intelligent/experienced) and passionate about their business and the people who serve the Company's...

Massy. Genius or Folly?

by Dennis Ramdeen|02 July 201426 August 2014|Blog, Marketing Strategy

That move to Massy is one bold move. In the case of "The Nation's Favorite Food Store" they have thrown out a familiar family friend and introduced us to a new person called Massy. There are obvious advantages: Brand has...

Perfume and Pumpkin?

by Dennis Ramdeen|11 February 201411 February 2014|Blog

I was really surprised to see Dopson's Roti Shop selling earrings and perfumes right next to their sada roti when I visited this morning. This is the conversation that probably took place among the Dopson's management. We have space and...

Brand Momentum.

by Dennis Ramdeen|25 October 201325 October 2013|Blog, Marketing Strategy

It’s hard to stop a brand on a roll. Either moving up or down, people follow a brand’s momentum. I've seen what happens when 'town' says you're hot. I've also seen what happens when 'town' says you're not. And it's...

The ‘Wow Factor’

by Pepper Advertising|09 July 201226 August 2014|Blog, Marketing Strategy

Recently I conducted a site visit for a Pepper Events project. While at the venue, my shoe heel got stuck in a floor board and my other major issues included their service and the fact that they don’t have parking....

T&T marketing raised on a diet of tactics.

by Dennis Ramdeen|27 June 201207 June 2013|Ad Industry, Blog

"I want a full-page. full color press ad and I want it to run in all the dailies." You are far more likely to hear this than; "Let's try to figure what we should mean to our customers." Too often...

Should I bring my agency in house?

by Dennis Ramdeen|11 August 201108 June 2013|Ad Industry, Blog

Yes. If you have the following: Enough scale for it to make sense If you allow your creative team to create and not be clones of the boss If you have enough variety to provide stimulation so you don't end...

Machel understands the Power of Scarcity

by Dennis Ramdeen|28 November 201009 June 2013|Blog, Marketing Strategy

Robert B. Cialdini, Ph.D. in his book Influence: The Psychology of Persuasion describes The Rule of Scarcity — That which is rare or is becoming less available is always more appealing. Show genuine scarcity in the most tangible way you...