Traditional Advertising

Do you tell your dentist how to fix your tooth ache?

by Dennis Ramdeen|18 March 201518 March 2015|Blog

So why do you tell your ad agency how to make better advertising? I actually know the answer. Advertising is more accessible than dentistry or law, or accounting or information technology or OSHA. Everyone has an opinion and because advertising...

The Moo-volution of a Creative Idea – Part 2

by Bjorn Stodart|29 December 201429 December 2014|Ad Industry, Advertising, Blog, Pepper, Work

So... How does one do an ad campaign about a cow without using a cow? I doubt Einstein had a more difficult problem to figure out. The following day, I called for a brainstorm session with my guys (and gals)...

6 Biggest challenges facing marketers in T&T.

by Dennis Ramdeen|19 December 201319 December 2013|Blog, Marketing Strategy

Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring new customers Keeping existing customers

Does Share of Voice equal Share of Market?

by Dennis Ramdeen|07 November 201307 November 2013|Blog, Marketing Strategy

Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time period. So does share of voice equal share of market? The short answer is, it...

T&T Advertising Hall of Fame. Thank you Clive, John, Kitty and David.

by Dennis Ramdeen|23 October 201324 October 2013|Ad Industry, Blog

The Advertising Agencies and the ad community got together earlier this evening to induct its first four 'Hall of Famers'; Clive Belgrave, John Corbin, Katherine Inglefield and David Martin. These people cut the track so that those of us in...

The Wall Paper Effect in Advertising.

by Dennis Ramdeen|09 October 201326 August 2014|Blog, Marketing Strategy

Cash is too hard to come by to waste. Market share ditto. So why do we do exactly that when we do wallpaper ads. You know the kinds you don't see because they are so familiar and ordinary. Banks are experts at...

Advertising Agencies in T&T “eating a food” too.

by Dennis Ramdeen|14 September 201325 September 2013|Ad Industry, Blog, Marketing Strategy

Mark Silveira in his book says: "Most advertising is neither awful nor great. It’s something infinitely more dangerous. It’s ordinary. So-so, as they put it. Or just plain average, like a lot of other things in the world—products, people, intellects, you...

Diversify or die. A lesson from a T&T start up.

by Dennis Ramdeen|14 October 201208 June 2013|Blog, Marketing Strategy

Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we had one client represent 50% of our revenue. And because they knew that they were...

Marketing Events in the Twitterverse

by Pepper Advertising|09 July 201207 June 2013|Blog, Digital Marketing, Marketing Strategy

There is no denying that Facebook has penetrated the psyche of Trinbago culture almost as much as the Internet itself, and remains the preferred social media outlet for the majority of Trinidadian internet users. The disadvantage to this is that...

Kony up or Pony up?

by Pepper Advertising|08 March 201207 June 2013|Blog, Digital Marketing

Last October, Pepper Advertising and Arthur Lok Jack GSB co-hosted a Creative Workshop called “The Rules Behind Breaking Creativity Rules”, where we learned out of the box strategies to create more effective advertising campaigns for our clients. The strategy that...

12 Digital Marketing Predictions for 2012

by Pepper Advertising|04 January 201207 June 2013|Blog, Digital Marketing

In 2011 we've seen many businesses embrace digital marketing and the trend will surely continue in 2012. Here are my predictions for the T&T market, but don't just take it from me, check out the 30 social media predictions from...

Coming to a third screen near you.

by Dennis Ramdeen|20 November 201108 June 2013|Blog, Digital Marketing

Traditional marketers, including advertising agencies have largely been in denial about the new digital media. It’s common to be in denial when one is comfortable with the status quo. Someone moved our cheese and it’s much easier to deny than...

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