Trinidad advertising industry

10 lessons learnt in 10 years in business in T&T.

by Dennis Ramdeen|19 August 201519 August 2015|Blog

Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people. But my then boss wanted me to be him and I wanted to be me....

Is product sampling a good idea for your brand?

by Dennis Ramdeen|31 March 201531 March 2015|Blog

Sampling aims to get people to try a new product or a new twist on an existing one. People get risk free access to try a new product and can then decide for themselves if it’s worthy of a purchase....

Do you tell your dentist how to fix your tooth ache?

by Dennis Ramdeen|18 March 201518 March 2015|Blog

So why do you tell your ad agency how to make better advertising? I actually know the answer. Advertising is more accessible than dentistry or law, or accounting or information technology or OSHA. Everyone has an opinion and because advertising...

T&T ad agency awards Golden Pepper.

by Dennis Ramdeen|23 December 201423 December 2014|Blog

Pepper Advertising recently held its Staff Christmas Lunch and Golden Pepper Award presentation at the picturesque Royal Botanic Gardens, Port of Spain. Each year during the Christmas Lunch, in celebrating the achievements over the last twelve months, the company recognises...

Customer Service is the New Marketing. (in T&T and across the globe)

by Dennis Ramdeen|10 December 201410 December 2014|Blog

You are not selling chicken. You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and get the benefits that come with it. My 8 years of experience at KFC showed...

Purple cow advertising.

by Dennis Ramdeen|31 October 201401 November 2014|Blog, Marketing Strategy

10 reasons I like this ad: It fits Moo's fresh positioning (made from fresh cow's milk never from powder) It's fresh! It was driven by an inspired and inspiring client It continues Moo's leadership position It is brave (no logo...

What is your brand story? Tell it.

by Dennis Ramdeen|23 October 201423 October 2014|Blog, Marketing Strategy

Sauce Doubles separated themselves from other Doubles Vendors with their sauce and their story. Much like the conductor of a symphony orchestra, their server is elevated so they can see all the players (buyers) and all the players (buyers) can...

Brand Architecture is not Brand Strategy.

by Dennis Ramdeen|17 October 201418 October 2014|Blog

Massy is following a Masterbrand brand-architecture (with a few exceptions) where most of their companies are called by the name of the mother-ship. According to the Distility Blog, Brand architecture " is a higher-level plan of your brand eco-system, so you can...

Beware professional contest enterers.

by Dennis Ramdeen|01 June 201401 June 2014|Blog

We marketing folks are always looking for a way to grab attention. Most times we use advertising to bludgeon our brand into minds and hearts. Lately, Facebook, Twitter and Instagram have been added to our artillery, to be used in...

What’s your cinnamon?

by Dennis Ramdeen|21 April 201421 April 2014|Blog

Today I had vanilla ice cream on apple pie for dessert after a home meal. It was good but what really made it great was the cinnamon I added, on a whim. It took the experience from good to great!...

Does Share of Voice equal Share of Market?

by Dennis Ramdeen|07 November 201307 November 2013|Blog, Marketing Strategy

Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time period. So does share of voice equal share of market? The short answer is, it...

T&T Advertising Hall of Fame. Thank you Clive, John, Kitty and David.

by Dennis Ramdeen|23 October 201324 October 2013|Ad Industry, Blog

The Advertising Agencies and the ad community got together earlier this evening to induct its first four 'Hall of Famers'; Clive Belgrave, John Corbin, Katherine Inglefield and David Martin. These people cut the track so that those of us in...

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