Trinidad & Tobago

Are you a cost accountant who doesn’t mind having some fun?

by Pepper Advertising|01 February 201911 February 2019|News

We are looking for a Cost Accountant to join our high performing, tightly-knit company, whose core purpose is to help our clients differentiate their brands by becoming famous for “one thing”. We offer an integrated marketing service focused on brand...

Recession in T&T – 11 things to do to thrive

by Dennis Ramdeen|13 June 201713 June 2017|Blog

In this recession, pay special attention to the customers you already have. This applies to any kind of business. Give them some extra love and find ways to add value to whatever you do for them. It could be as...

T&T Carnival 2017 All Inclusive – The Un-Fete

by Dennis Ramdeen|21 October 201621 October 2016|Blog

We've all heard of the Un-Cola. So allow me to introduce you to the Un-Fete. Here's the challenge: A whole bunch of people have come to depend on All Inclusive Fetes to provide them with a living. A living if...

The spider and the fly.

by Dennis Ramdeen|25 January 201625 January 2016|Blog

Why did "The Greens" have such a short life cycle. It seems like only yesterday, it was born. Mayflies have the shortest lifespan on Earth. Their life lasting only for 24 hours. Why did the "The Greens" last as long...

How do we curb our love for strawberries in T&T?

by Dennis Ramdeen|31 December 201531 December 2015|Blog

I use strawberries here as a metaphor for things we crave and buy that are from another land. You can go for days, weeks and months even, without hearing pan music on the radio, our so called national instrument. ...

What’s your brand’s pink spoon?

by Dennis Ramdeen|01 November 201501 November 2015|Blog, Marketing Strategy

Why does Baskin Robbins have a pink spoon? Why does Papa John's serve every one of their pizzas with a jalapeno pepper? Why does Tiffany have a blue box? Why did the Colonel choose a bucket to put his 15...

Waiting on Hassan.

by Dennis Ramdeen|08 October 201508 October 2015|Blog

I went Gyro shopping last night on the Ave. Actually it was more like Gyro targeting because I instinctively headed straight to Hassan Gyros. There I stood for about a half hour or so, a record for me standing in...

10 lessons learnt in 10 years in business in T&T.

by Dennis Ramdeen|19 August 201519 August 2015|Blog

Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people. But my then boss wanted me to be him and I wanted to be me....

11 best Marketers in Trinidad and Tobago.

by Dennis Ramdeen|30 July 201530 July 2015|Blog

I'm going to stick my neck out and name 11 people who would make my Marketing Team. These are marketers who have proven their ability to understand what people want and give it to them, at a profit. They include...

Fay Ann – Zigging when others zag.

by Dennis Ramdeen|24 June 201524 June 2015|Blog

Nigel Campbell whose opinion I value had this to say about the new Raze video: "So all Fay Ann wanted to do was make this video in the snow? It's the same 20 yards of roadway by the snow-covered roadway...

Want to get more sales? Call a meeting.

by Dennis Ramdeen|22 June 201522 June 2015|Blog, Pepper

Meetings are the security blankets of us marketing and sales folks. Whenever sales are down, what do we do? We call a meeting. Competitors launch a new brand? Call a meeting. The thing is 80% plus of the meetings I...

Doubles: Official breakfast of Trinidad.

by Dennis Ramdeen|26 April 201526 April 2015|Blog

'Double's has been around forever. At least since the 60's. In the last 10 years or so it has exploded. Why? What's the tipping point that caused it to go from occasional treat to morning ritual. Here are my 10...

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