Here's a blog post on Uber's exit from T&T from our friend, Kelvin Scoon, a marketing battleaxe with over 50 years experience on the client and agency sides: DON’T CRY FOR UBER T&T They know they brought nothing to the party. I had originally decided not to respond to Mark Lyndersay’s...
Today we say farewell to our intern Naphtali as she goes on to continue her studies. Here's a little snapshot of her life at Pepper, in her own words. Secondary school life ended for me in June 2017. I was finally free and able to make up for all...
In today's blog post, our partner Conner from Junction, Vancouver examines aspects of organisations that can determine their success when it comes to digital marketing. We work in a crazy industry — there is no formal education, no certificate of authenticity, and the skills change so quickly that most of...
So while doing my research on the Domino's Paving for Pizza campaign, I discovered that they actually did tests of how the pizza is affected by road conditions. Impressive. Scroll down on the link below to see: https://www.boredpanda.com/road-potholes-filling-paving-for-pizza-initiative-dominos/
We have all had that moment where we see someone do something clever and new, and we say to ourselves, "Why didn't I think of that?" Well, that's exactly what I thought when I saw the Dominoes Paving for Pizza TVC: https://www.youtube.com/watch?v=JDd-HP3FA4s It initially caught my attention, then I began...
“Anyone can be creative” can be the most dangerous statement in advertising. It’s technically true, and any creative will admit that inspiration can come from anywhere and anyone— but let’s be real. Creativity in advertising is a controlled and strategic series of decisions, and it is usually best left to...
Remember when our good friend, Conner visited Trinidad for his Real Estate workshop last year? Check out his blog post below to see which lesson was close to home. Recently, I’ve been spending a lot of time planning out the curriculum for our upcoming real estate social media workshop: Real Social,...
In 2009 I went to Vincy Mas for the first time. As I made my way from the tarmac to the main building, I saw a poster at the entrance. I thought it was the customary welcome to visitors. It was a welcome sign, yes, but one that brought an...
Here's our latest guest blog from Conner, our partner who is the founder of Junction, a Digital Communications Company based in Vancouver. Read on to learn how to create a successful social media plan for a new business. I’ve got a dirty little industry secret to share with you: Most new...
Does Advertising work? First let me say that spending money to advertise your one location bakery brand is a waste of limited resources. But when it comes to advertising brands with mass appeal, things are different. The CEO of a mass brand our agency Pepper represents looked me in the...
