A few months ago I wrote a blog about the threat to Trinidad & Tobago's carnival by the neighbouring islands' own carnival festivity. Well, I went to Grenada's Spice Mas a couple weeks ago and all I have to say is, "Trinidad and Tobago's carnival needs to be worried."
A product packaging that works for you can be one of the most lucrative marketing investments you make. So how do you make sure your product design is one that people will fall in love with? Ask yourself a few questions to start off: • Does my packaging fall in...
Are you planning an event for your company or participating in one? In today's guest blog, Conner shares tips on creating experiences that get people to talk about your brand online. SIMPLE LESSONS THAT WE CAN ALL LEARN FROM THE SEAWHEEZE This weekend was one of my favourites of the...
We will be having a special series of blog posts from our Pepper Staff in honour of Pepper’s 13th Anniversary. This is the second part of a two-part blog post on logos by our Creative Team lead, Bjorn Stodart. Our job as designers is to capture the essence of a...
We will be having a special series of blog posts from our Pepper Staff in honour of Pepper’s 13th Anniversary. Pepper Events' Sunil Ramdeen gives some insight into his time working on Mario's Pizza Eating Championship, which is currently underway. For the last 3 years, I’ve helped work on Mario’s...
We will be having a special series of blog posts from our Pepper Staff in honour of Pepper's 13th Anniversary. This is the first part of a two-part blog post on logos by our Creative Team lead, Bjorn Stodart. Understanding the process of brand identity design – When you think...
This week, Conner, our partner from Junction discusses how a company may be limiting itself through its definition of social media. It’s one of the most loaded terms in business right now, and each of us has a slightly different interpretation of what is, or isn’t, included in its scope....
Photo by mali maeder from Pexels In this week's blog post, Conner, our partner from Junction, Vancouver shares what a business must do to get noticed online. There’s a major misconception in the marketing world about digital, and it’s our own fault. Over the past 10 years we’ve flooded blogs, podcasts,...
We periodically feature blog posts from our partner, Conner from Junction, Vancouver. In this blog post, Conner discusses what marketers can learn from Kylie Jenner. There have been a lot of headlines this week about the internet’s favourite love/hate relationship. That is, of course, the one that we all have...
Sometimes I think Zuckerberg should rename his social media platform, Complain Book. He was wise to not include a dislike button as that would have been the most used feature of his creation. Oh good heavens!!! People could complain. It’s either about the poor customer service in Trinidad and Tobago...