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Arthur Lok Jack Graduate School of Business
Grace Foods
Grace Foods

Trinidad & Tobago Mortgage Finance Co. Ltd.
ANSA Merchant Bank
ANSA Merchant Bank

FLOW Get Media Smart

Client: FLOW Project: Get Media Smart Date: 2008

kes_uwifete_2010
Charitable Carnival: Exclusive to be Inclusive

All Inclusives by their nature are not inclusive at all. And something tells me in 2009 Carnival they will become even more exclusive. So why would someone pay $1,400 to go with their wife to a 6 hour party. Well there is the annual Carnival calling; an annual ritual of...

FLOW The Sign Up

Client: FLOW Project: The Sign Up Date: 2008

FLOW Power to Go

Client: FLOW Project: Power to Go Date: 2008

marketing-sales-growth
Positioning … the name of the game

I encountered the following view on the Hindu Business Line on media as brands. On a smaller scale we have a similar situation in T&T, with the rapid growth in media houses, especially the electronic media. One may argue that there is not enough news to report and advertisers to...

billboard
Billboards put your brands into drive time

Have you noticed? Trinidad is being overtaken by what some see as a scar to the landscape; the ubiquitous billboard. Long a part of a brand's marketing communications artillery, it was once dominated by fast moving consumer goods like beer, soft drinks, cigarettes and the like. Now you are just...