Brand Architecture

Brand Architecture is not Brand Strategy.

by Dennis Ramdeen|17 October 201418 October 2014|Blog

Massy is following a Masterbrand brand-architecture (with a few exceptions) where most of their companies are called by the name of the mother-ship. According to the Distility Blog, Brand architecture " is a higher-level plan of your brand eco-system, so you can...

Massy. Genius or Folly?

by Dennis Ramdeen|02 July 201426 August 2014|Blog, Marketing Strategy

That move to Massy is one bold move. In the case of "The Nation's Favorite Food Store" they have thrown out a familiar family friend and introduced us to a new person called Massy. There are obvious advantages: Brand has...