culture

by Dennis Ramdeen|25 April 201626 April 2016|Blog

Truth be told advertising has always had a measure of story telling. But the stories too often have been inward looking. They have been about products and why you should love them and buy them. A Nielsen Global Trust in...

Fay Ann – Zigging when others zag.

by Dennis Ramdeen|24 June 201524 June 2015|Blog

Nigel Campbell whose opinion I value had this to say about the new Raze video: "So all Fay Ann wanted to do was make this video in the snow? It's the same 20 yards of roadway by the snow-covered roadway...

Doubles: Official breakfast of Trinidad.

by Dennis Ramdeen|26 April 201526 April 2015|Blog

'Double's has been around forever. At least since the 60's. In the last 10 years or so it has exploded. Why? What's the tipping point that caused it to go from occasional treat to morning ritual. Here are my 10...

Culture trumps strategy.

by Dennis Ramdeen|12 March 201512 March 2015|Blog

Culture trumps strategy. So says Peter Drucker no less and I could not agree more. We spend tons of time talking about how we are going to differentiate our brands, we write big cheques in support of grand advertising programmes,...

Customer Service is the New Marketing. (in T&T and across the globe)

by Dennis Ramdeen|10 December 201410 December 2014|Blog

You are not selling chicken. You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and get the benefits that come with it. My 8 years of experience at KFC showed...

How many clients slip through your fingers?

by Dennis Ramdeen|16 November 201417 November 2014|Blog

After months of putting it off, I finally found myself at the car dealership in POS to buy two replacement parts for my car. I got one and the other was out of stock. The attendant keyed in my part...

KFC…National Dish of T&T?

by Dennis Ramdeen|05 November 201305 November 2013|Blog

According to Wiki, "A national dish is a dish that is strongly associated with a particular country." A dish can be considered a national dish for a variety of reasons: A staple selection of locally available foodstuffs that can be...

The Pearl of Trinidad and Tobago’s Culture.

by Dennis Ramdeen|12 February 201306 June 2013|Blog, Off-Topic

Why does she bother? Why doesn't she just give up and eat a food like the majority of us. What keeps this African soul going, serving up hope when all we want to do is wine? Something caused me to...

Has steelband music’s shelf life expired in T&T?

by Dennis Ramdeen|26 August 201207 June 2013|Blog, Off-Topic

Last night was sweet and bitter all at the same time. Standing under the tenor of Michelle Huggins-Watts as she and the rest of the Phase family jazzed their way down Ariapita, I was in a good place. I and...

All Colours; One People

by Bjorn Stodart|28 July 201011 September 2010

I had the distinct pleasure of attending a proper Hindu wedding last weekend with my co-worker Lily. This being my first Indian Wedding, I thought it would be best to fully immerse myself in their culture and borrowed some traditional...