customer service

Recession in T&T – 11 things to do to thrive

by Dennis Ramdeen|13 June 201713 June 2017|Blog

In this recession, pay special attention to the customers you already have. This applies to any kind of business. Give them some extra love and find ways to add value to whatever you do for them. It could be as...

10 Things a Marketer can learn from the Cruise Ship business.

by Dennis Ramdeen|22 June 201622 June 2016|Blog

Just came back from my first cruise and overall it was good. Maybe an 8 out of 10. As a marketer, I'm always looking for lessons I can take away and apply to my clients' business and also my own....

10 lessons learnt in 10 years in business in T&T.

by Dennis Ramdeen|19 August 201519 August 2015|Blog

Eleven years ago I was in my dream job heading the largest ad agency in T&T working with some really bright and passionate young people. But my then boss wanted me to be him and I wanted to be me....

It’s the experience, stupid.

by Dennis Ramdeen|13 April 201513 April 2015|Blog

“In 1992, campaign strategist James Carville coined a slight variation of the phrase 'it’s the economy, stupid.' At that time, Carville was attempting to emphasize the importance of the struggling economy in then-candidate Bill Clinton’s 1992 presidential campaign. Although originally...

11 things to win T&T customers in 2015.

by Dennis Ramdeen|20 December 201420 December 2014|Blog

Make sure you have the right leader. I'm talking here not just the Marketing leadership but the Company leadership. If the Company's leader is not both sharp (bright/intelligent/experienced) and passionate about their business and the people who serve the Company's...

Customer Service is the New Marketing. (in T&T and across the globe)

by Dennis Ramdeen|10 December 201410 December 2014|Blog

You are not selling chicken. You’re selling an experience. In Trinidad and Tobago retail brands have a huge opportunity to differentiate themselves on service and get the benefits that come with it. My 8 years of experience at KFC showed...

How many clients slip through your fingers?

by Dennis Ramdeen|16 November 201417 November 2014|Blog

After months of putting it off, I finally found myself at the car dealership in POS to buy two replacement parts for my car. I got one and the other was out of stock. The attendant keyed in my part...

What’s your cinnamon?

by Dennis Ramdeen|21 April 201421 April 2014|Blog

Today I had vanilla ice cream on apple pie for dessert after a home meal. It was good but what really made it great was the cinnamon I added, on a whim. It took the experience from good to great!...

Pepper to enter bed and breakfast market.

by Dennis Ramdeen|01 April 201401 April 2014|Blog

In order to diversify its income stream, Pepper Advertising has announced its entry into the Bed and Breakfast Market. The Company's founder, Dennis Ramdeen, said "we're always challenging ourselves to come up with ways to extend the pepper brand equity...

6 Biggest challenges facing marketers in T&T.

by Dennis Ramdeen|19 December 201319 December 2013|Blog, Marketing Strategy

Measuring ROI on investments Creating positive customer experiences Branding and brand discipline, in a sea of products and brands Mining insights by leveraging data Acquiring new customers Keeping existing customers

10 excuses we make on the job.

by Dennis Ramdeen|07 December 201307 December 2013|Blog, Off-Topic

Thinking about our own organizations and our own jobs -- what are things we just make excuses for instead of taking ownership of things? That's not my department. That's not my job. I don't care how y'all are organised I...

Why you don’t take a car to pick up your morning paper on the curb.

by Dennis Ramdeen|02 December 201302 December 2013|Blog, Marketing Strategy

We marketers love to do stuff. Let's get the ad in the papers and fast. Let's print flyers. And lately, let's put some ads on Facebook and Google. We go to the how without thinking through the what. And far...

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