customer service

In the land of the blind, a one eye man is king.

by Dennis Ramdeen|27 November 201327 November 2013|Blog, Marketing Strategy

It's easy to throw up your hand and say your service will never improve. The thing is you don't need it to be anywhere near perfect. You just need it to be better than your competition. In Trinidad and Tobago,...

You don’t want to know what Dopson’s Roti Shop did me.

by Dennis Ramdeen|27 November 201327 November 2013|Blog, Marketing Strategy

Let me start with a confession. I like Dopson's Roti. I have followed it from Picton Street to lower Maraval Road and now to its present location on Maraval Road near Rust Street. (I think they were also on Marli...

Is Branding bullshit?

by Dennis Ramdeen|15 November 201315 November 2013|Blog, Marketing Strategy

Bones thinks it is. I agree with Bones that far too much emphasis is placed on image and not enough is given to substance. We've become more interested in the sizzle than in the steak. My Quick Service Restaurant career...

7 Common Brand Management Mistakes.

by Dennis Ramdeen|09 November 201309 November 2013|Blog, Marketing Strategy

Not knowing what your brand stands for and does NOT stand for. "The essence of strategy is choosing what not to do." - Michael Porter Instead of trying to claim 3 or 4 attributes for your brand, agree on one...

T&T people, how do you recover?

by Dennis Ramdeen|24 October 201324 October 2013|Blog, Marketing Strategy

Not from a hangover. How do you recover when you give bad service? Or when something goes wrong with your product? I started thinking about this when I saw the speed with which Blue Waters came to our office at...

What’s your Chobster?

by Dennis Ramdeen|13 October 201314 October 2013|Blog, Marketing Strategy

This weekend was Fatima's "salt and pepper" cookout fundraiser. Every year I try to do something out of the ordinary so that guests would choose to try my dish over others. And every year I see the usual suspects; chicken...

El Pecos getting it right!

by Dennis Ramdeen|21 September 201323 September 2013|Blog, Marketing Strategy

As a student of marketing I'm always on the lookout for brands that are getting it right. Brands with a clear point of difference that are connecting with their tribe. Mostly I find these through reading up online (about foreign...

When 2 Sharks fight…customers smile.

by Dennis Ramdeen|19 August 201305 September 2013|Blog, Marketing Strategy

For those of you interested in the fine art of marketing war, I recommend you throw an inquisitive glance in the direction of Maracas Beach. There you will find a very big 'bake and shark' brand called Richard's and a...

T&T ad agency Pepper announces 4 day work week.

by Dennis Ramdeen|01 April 201326 August 2014|Ad Industry, Blog, News, Pepper

8 year old boutique ad agency Pepper is showing that not only their approach to marketing communications is unique. They announced that they will be moving to a 4 day work week with effect from April 1, a first for...

10 reasons why T&T business don’t tackle customer service.

by Dennis Ramdeen|28 June 201207 June 2013|Blog, Marketing Strategy

We do not believe customers expect it. We don't believe Trinidadians could ever change. (we believe it's in our DNA to give poor service or no service) Our competition is bad. So there's no competitive disadvantage. It is hard work...

Shop, Drop & Roll

by Pepper Advertising|21 June 201207 June 2013|Blog, Marketing Strategy

Tell me if this ever happened to you... You enter a store and see a small “conference” of store clerks taking place in the middle of the store. You browse through the store just long enough to hear snippets of...

Cutting track for gouti to run…

by Dennis Ramdeen|17 March 201207 June 2013|Blog, Marketing Strategy

"Cutting track for goutie to run" is a local expression that means doing hard work that someone else comes along and benefits from. And often that someone else is your competition. It's a self inflicted wound that comes in all sizes,...

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