branding

by Pepper Advertising|01 November 201601 November 2016|Digital Marketing

Endless opportunities of YouTube advertising for creative flair of Caribbean entrepreneurship The landscape of video advertising has never been as interesting and dynamic as over the last decade. The advent of digital marketing has creatively reshaped the use of common...

It’s not the costume they are buying…

by Dennis Ramdeen|23 August 201423 August 2014|Blog

People who say all the costumes in T&T Carnival look the same are missing the point, because costumes are not what people are buying. (Even when the costumes didn't look the same, people were not necessarily buying the costumes.) What...

Is Branding bullshit?

by Dennis Ramdeen|15 November 201315 November 2013|Blog, Marketing Strategy

Bones thinks it is. I agree with Bones that far too much emphasis is placed on image and not enough is given to substance. We've become more interested in the sizzle than in the steak. My Quick Service Restaurant career...