differentiation

10 ways to gain more market share for your service brand

by Dennis Ramdeen|24 July 201009 June 2013|Blog, Marketing Strategy

Make sure you have a brand promise and that it's relevant Tell your internal team the promise Make sure your products/services are true to the promise (eg. Rolex promise with Timex delivery) Align all customer touch points to deliver the promise better...

Positioning for T&T Local Government win

by Dennis Ramdeen|05 July 201009 June 2013|Blog, Marketing Strategy

How should the People’s Partnership (PP) and the People's National Movement (PNM) position themselves for the 26th July vote? Just to remind you the last time around the PNM choose the “stability” platform. We’ve delivered for the last 50 years...

Marketing Coconuts

by Dennis Ramdeen|11 April 201009 June 2013|Blog, Marketing Strategy

Every weekend my wife Rebecca and I take a walk around the savannah and end it with coconut water. My vendor is like most vendors. He doesn’t have a name and he follows instructions. In chatting with him I learnt...

Here comes another Doubles blog. Duck!

by Dennis Ramdeen|02 April 201009 June 2013|Blog, Marketing Strategy

It had to happen and it has. Now you can get meat in your doubles. And fittingly it has arrived in the capital of doubles, Curepe. (Debe is the capital of everything else indofried). This Curepe vendor sells doubles with...

Loblaws: Supermarket to Superwarehouse

by Dennis Ramdeen|24 November 200909 June 2013|Blog, Marketing Strategy

I'm walking through a Loblaws Supermarket in Toronto yesterday and started thinking; "This is not an efficient way to sell stuff". And this led me to thinking that 20 years or less from now, we'll look back at how people used to...

Are you untouchable?

by Pepper Advertising|26 October 200909 June 2013|Ad Industry, Blog

I’ve been reading an article in the New York Times titled “The Untouchables” which basically talks about how you must stay ahead of the curve to remain competitive in the labour market. So what differentiates you from others in your...

Differentiation: Vanilla or Chocolate Macadamia?

by Dennis Ramdeen|25 October 200909 June 2013|Blog, Marketing Strategy

In a world in which more and more average work can be done by a computer, robot or talented foreigner faster, cheaper "and just as well," vanilla does not cut it anymore. It's all about what chocolate sauce, whipped cream...

What do you do differently?

by Dennis Ramdeen|15 June 200906 June 2013|Blog, Marketing Strategy

I'm on vacation in Canada and went to a seminar organized by Enterprise Toronto on Low Cost Marketing Tools You can use to Grow Your Business. The presenter Andrew Patricio www.bizlaunch.ca was very interesting. Basically, he iterated what we all...

Differentiating Yourself – Lessons from Benjai

by Dennis Ramdeen|27 February 200906 June 2013|Blog, Marketing Strategy

There have been volumes written on the importance of differentiation. Various methodologies have been developed all aimed at finding the one thing that a brand can credibly lay claim to. When the over 20 artistes in this year's Soca Monarch...

Positioning … the name of the game

by Dennis Ramdeen|21 November 200806 June 2013|Blog, Marketing Strategy

I encountered the following view on the Hindu Business Line on media as brands. On a smaller scale we have a similar situation in T&T, with the rapid growth in media houses, especially the electronic media. One may argue that...

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