Diversification

Pepper to enter bed and breakfast market.

by Dennis Ramdeen|01 April 201401 April 2014|Blog

In order to diversify its income stream, Pepper Advertising has announced its entry into the Bed and Breakfast Market. The Company's founder, Dennis Ramdeen, said "we're always challenging ourselves to come up with ways to extend the pepper brand equity...

Diversify or die. A lesson from a T&T start up.

by Dennis Ramdeen|14 October 201208 June 2013|Blog, Marketing Strategy

Pepper is doing in seven years what T&T has not been able to do in 50 years. We are diversifying. In the early years we had one client represent 50% of our revenue. And because they knew that they were...