elections

Is FIFA a strong brand? Can it be replaced?

by Dennis Ramdeen|01 June 201108 June 2013|Blog, Marketing Strategy

Interbrand, one of the acknowledged leaders in assessing brands, measures brand value using 3 criteria: (source: http://www.interbrand.com/en/best-global-brands/best-global-brands-methodology/Overview.aspx) Financial Performance Financial performance measures an organization’s raw financial return to the investors. For this reason, it is analyzed as economic profit, a...

Soca Monarch: Talent Contest or Elections?

by Dennis Ramdeen|07 March 201108 June 2013|Ad Industry, Blog, Marketing Strategy

Once upon a time Soca Artists got on stage, strutted their stuff and at the end of the night someone was named Soca Monarch or Chutney Soca Monarch. Ask Ronnie McIntosh or Sonny Man or Superblue, the latter would...

15% changes everything for the PNM

by Dennis Ramdeen|25 July 201024 August 2010

In a post today by Seth Godin, he reminds us of the power of 15%. Listen to Seth: “When a newspaper loses 15% of its readers or 15% of its advertisers, it goes out of business. There are still people...

Which party owns momentum going into the last week?

by Dennis Ramdeen|17 May 201023 April 2011

In the short term momentum is everything. And with one week left for T&T elections, the short term is everything. So who owns the momentum? The PNM or UNC/COP? Well let's see what determines ownership of the momentum. In a...