momentum

by Dennis Ramdeen|25 October 201325 October 2013|Blog, Marketing Strategy

It’s hard to stop a brand on a roll. Either moving up or down, people follow a brand’s momentum. I've seen what happens when 'town' says you're hot. I've also seen what happens when 'town' says you're not. And it's...

Is Japs the new Royal Castle?

by Dennis Ramdeen|25 April 201108 June 2013|Ad Industry, Blog, Traditional Advertising

For those of us whose universe is defined as west of the lighthouse, Japs could be a wrecker service. I first heard about Japs from a senior Vemco executive whose body language revealed some concern. (Vemco's owners are the major...