share of voice

Does Share of Voice equal Share of Market?

by Dennis Ramdeen|07 November 201307 November 2013|Blog, Marketing Strategy

Firstly a Share of Voice Definition: SOV is defined as an individual brand’s percent of the total spending for the category for a specific time period. So does share of voice equal share of market? The short answer is, it...

Machel’s share of voice is equal to his share of market. And some.

by Dennis Ramdeen|16 February 201207 June 2013|Blog, Marketing Strategy

If your product is as good as or better than your competitors, then you have to get 3 more things right. You have to make sure it's available, at the right price and that awareness of it is high. Machel is winning...