storytelling

by Dennis Ramdeen|25 April 201626 April 2016|Blog

Truth be told advertising has always had a measure of story telling. But the stories too often have been inward looking. They have been about products and why you should love them and buy them. A Nielsen Global Trust in...

Have a presentation to give? Tell a story.

by Dennis Ramdeen|19 October 201319 October 2013|Blog, Off-Topic

An insurance salesman made a presentation to a group of us yesterday and I left confused. He used too many technical terms and insurance speak and not enough people speak. We are tempted (I know I am) to show how...