teamwork

Whose your caddie?
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According to the Inside Golf Magazine the great British golf broadcaster Henry Longhurst once said: "A good caddie is more than a mere assistant. He is a guide, philosopher and friend".  Other people have likened a caddie to a co-competitor/teammate,...
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10 Tips for getting more from your Advertising Account Executive
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Treat your Account Executive (AE) as part of your marketing team who works from another office. (so share everything including if the campaign worked or flopped) Don't hassle over the shade of green used in the headline.  Fuss plenty over...
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