value

by Dennis Ramdeen|21 September 201421 September 2014|Blog

The crude definition of value is what you get divided by what you pay. So if you pay 10 units and get back 20 units of value, that’s likely to be good, even great value. In calculating value, the benefits...

What am I buying?

by Dennis Ramdeen|03 February 201108 June 2013|Blog, Marketing Strategy

Are 'All Inclusive" Fetes priced high? Or are they great value? Well let's do some math. A glass of wine, Scotch or Premium Rum drink would cost you $30 in any half-decent bar. A Margarita would set you back at...