Digital Marketing

The Big Secret behind Social Media Marketing (that no one wants to tell you)
by Pepper Advertising|28 June 2010|Blog, Digital Marketing
Q: What's the big secret that people won't tell you about Social Media? A: It's not free. Q: What's the second big secret people won't tell you about Social Media? A: It takes hard work  and long commitment. Learn more...
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Everybody wants to go to heaven, but nobody wants to die.
by Dennis Ramdeen|23 June 2010|Blog, Digital Marketing
The title of this blog, from a quote credited to Peter Tosh, came to mind when I was thinking of most people’s approach to the new digital media.  Everyone wants to “do digital media” but no one wants to do...
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Is social media a fad? 5 Statistics say no.
by Pepper Advertising|14 May 2010|Blog, Digital Marketing
Social Media has overtaken porn as the #1 activity on the Web Years to reach 50 Million users-- Radio - 38 years; TV - 13 years; Internet - 4 years; iPod - 3 years; Facebook added 100 million users in...
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Unlike advertising, Social Media can’t save a bad product or service.
by Pepper Advertising|24 April 2010|Blog, Digital Marketing
I'm sharing this blog from Mitch Joel, author of Six Pixels of Separation. This is so true, unlike advertising, Social Media can't save a bad product or service. The power of social media can ruin a brand or someone's reputation....
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artofmarketing
The Art of Marketing Presentation
by Pepper Advertising|16 April 2010|Blog, Digital Marketing
[clear] View more presentations from Pepper Advertising & Experiential Marketing.
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Will Facebook decide our next Prime Minister?
by Dennis Ramdeen|12 April 2010|Blog, Digital Marketing
Ok so we’re soon going to have an election in T&T.  The flavour of the month is social media.  Will it play a role in the outcome?  I can’t imagine how it won’t.  There are over 300,000 Facebook users in...
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Caribbean Tutors Ads
Reader Poll: Are these the most bizarre Facebook ads ever?
by Pepper Advertising|29 March 2010|Blog, Digital Marketing
Caribbean Tutors posted a series of Facebook ads that are either deliberately terrible, and therefore offbeat and eye-catching, OR are accidentally terrible and are just embarrassing. Speaking for myself - a middle aged white male groaning about CXC caught my...
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5 steps to a Sold Out Event
by Dennis Ramdeen|01 March 2010|Blog, Digital Marketing, Traditional Advertising
Every year, for the past 20 years, UWI (Development and Endowment Fund) has held its annual Carnival Fete.  The purpose of the fete is to fund bursaries to deserving students. Less than one month after the 2010 fete, 160 bursuries...
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top100
The Top 100 Social Brands of 2009
by Pepper Advertising|05 January 2010|Blog, Digital Marketing
This post is taken from http://fuelingnewbusiness.com/ Prediction: The small-to midsize ad agencies that make social media central to their business model will find success and thrive in spite of the recession. Social media marketing is projected to grow at an...
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social-media
2009 Social Marketing Trends…a review
by Pepper Advertising|29 December 2009|Blog, Digital Marketing
The power and value of social media have been rapidly increasing in 2009 . The column below by Jeremiah Owyang pretty much sums up 2009 social marketing trends. Can't wait to see what happens in 2010. One thing is for sure though,...
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Viral Video Success: Talk to the Moose
by Pepper Advertising|17 December 2009|Blog, Digital Marketing
When you have people 'liking' and posting your ad to Facebook - it's a plus. When you have people taking the time to spoof your video with videos of their own - you've got it made. A couple of friends...
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Trinidad & Tobago’s Top 50 Websites
by Pepper Advertising|14 December 2009|Blog, Digital Marketing
Prompted by a client's question 'What are the top websites in the world?' I took a look a T&T's top 50 websites, as computed by web-statistics company, Alexa, whose ranking system is based on site visitors and page views. That...
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