Ok so we’re soon going to have an election in T&T. The flavour of the month is social media. Will it play a role in the outcome? I can’t imagine how it won’t. There are over 300,000 Facebook users in T&T. Assuming that every two of them are from the same household; that’s 150,000 households or about 1/2 of total households.
Then there’s e-mail. I figure that could take care of an additional 50,000 households, if we count the people who access e-mail out of home. So I believe digital media can play a huge role given its reach, immediacy and intimacy.
The challenge is that I don’t believe there are databases for doing it “permission based”. Yet, even if there is a small database, messages can be passed on easily and quickly. The digital agency that handled the Obama campaign has a representative in T&T. They must be plotting out a plan for one of the parties as we speak. And they are not the only digital players in town, including a home grown version called pepperE
Digital media could decide the outcome of the game.
We’re polling your opinions. Vote after the Jump.
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