line extension

by Dennis Ramdeen|11 February 201411 February 2014|Blog

I was really surprised to see Dopson's Roti Shop selling earrings and perfumes right next to their sada roti when I visited this morning. This is the conversation that probably took place among the Dopson's management. We have space and...

Ian Alleyne’s brand extension. Will it work?

by Dennis Ramdeen|17 October 201317 October 2013|Blog, Marketing Strategy

Line extension also called brand extension is a multi-product branding strategy whereby a firm markets one or more new products under an already established and well-known brand name. The objective is to serve different market segments while taking advantage of the widespread recognition of the original brand. So...