machel

by Dennis Ramdeen|06 February 201307 June 2013|Blog, Marketing Strategy

The stadium was full on Machel Monday. No other artist in T&T can pull that off. None. Machel called and his tribe answered. They came in the flesh and virtually. And Machel did not disappoint, walking (and winin')...

Brands need to be faithful.

by Dennis Ramdeen|18 February 201207 June 2013|Blog, Marketing Strategy

Faithful to their positioning, I mean. I got a really classy invitation to the launch of 3zero at Pier One. With the four people involved in bringing this rum to life, it's supposed to do very well. So I was...