patrick manning

Tipping Point
What was the tipping point for the People’s Partnership victory?
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Malcolm Gladwell in his book, The Tipping Point describe tipping points as "the levels at which the momentum for change becomes unstoppable.  Gladwell defines a tipping point as a sociological term: "the moment of critical mass, the threshold, the boiling...
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What marketers can learn from Patrick Manning
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A lot of what not to do. How can brands become arrogant and out of touch? When they stop listening to the voice of the customer because they have the giddying power of market share and grp's and distribution. Brands,...
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